A specialized timekeeping industry that luxury conglomerates have mostly ignored and shoppers is being entered by LVMH with the acquisition of L’Epée 1839, a Swiss manufacturer of high-end clocks.

In 1839, L’épée

A statement released on Tuesday announced that the owner of L’Epée, Swiza SA, will be acquired by LVMH Moët Hennessy Louis Vuitton SE. The details were kept under wraps.

Frédéric Arnault, a descendant of LVMH Chairman and Chief Executive Officer Bernard Arnault, now heads the watchmaking sector, which gains a modest but esteemed brand with the acquisition. Hublot, Zenith, and Tag Heuer are some of the key watch brands owned by LVMH.

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There are just a few upscale clockmakers in Switzerland left, and L’Epée is one of them. Expensive clockmakers have failed to establish substantial connections with affluent customers, despite the fact that mechanical wristwatches saw a renaissance during the epidemic era.

In recent years, L’Epée has become famous for its partnerships with prominent watchmakers, such as Maximilian Büsser, who founded and is creative director of MB&F in Geneva. Some of the over a dozen mechanical works of art made by L’Epée and MB&F cost over $30,000 apiece and take the form of everything from enormous spiders to robots and rockets.