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Ultra-luxury hotels double down on high-net-worth travellers

As mass-market travel slows, high-end brands are reshaping their offerings around exclusivity, bespoke services and premium pricing to capture the spending power of affluent guests Top-tier hotels are increasingly focusing on higher-paying customers, as wealthy travellers continue to pay premium rates for ultra-luxury stays. Revenue per available room at the most expensive hotels rose 10.6 per cent last year, more than three times the growth rate of the broader hotel sector, the Financial Times reported, citing data from analytics firm

Why Michter’s $6,000 Celebration Sour Mash Is Redefining Luxury American Whiskey

When Michter’s Master of Maturation Andrea Wilson and Master Distiller Dan McKee sit down to build a new edition of Celebration Sour Mash, they’re not chasing an age statement or a headline number. They’re composing. The 2025 Edition — a $6,000 blend of seven barrels ranging from 12 to more than 30 years old — ships this month, marking only the fifth release of Celebration and the first since 2022. Just 315 bottles exist and while the scarcity will grab collectors’ attention, the real significance lies in the thinking behind it: blending has become a

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