

Why Do Luxury Brands Like Prada And Louis Vuitton Open Cafes, And What Are They Really Selling?
There is something slightly off-putting (to say the least) about paying $15 for a cappuccino at Prada. Not because the coffee is bad but mainly due to the fact that you are sitting inside one of the most prestigious fashion houses in the world, nursing an espresso between glass cases of handbags. It seems like you’re paying for the location rather than the coffee. And yet, this is exactly the experience Prada has been engineering at ION Orchard in Singapore,
































































































