The Bvlgari Serpenti Tubogas Studs Capsule proves that the most enduring icons don’t merely survive reinvention—they demand it It began with a photograph. Elizabeth Taylor on the set of Cleopatra in the early 1960s, a gold Serpenti bracelet-watch coiled at her wrist. It was an image so evocative that it propelled the timepiece into popular consciousness and luxury mythology. Richard Burton, her husband and devoted enabler, was allegedly quoted as saying the only Italian she knew was Bvlgari. Six decades on, the Serpenti’s celebrity lineage endures. Adele wore a yellow-gold Serpenti Tubogas courtside at a National Basketball Association playoff