The Fifteen Percent Pledge Gala returned this year at a moment when conversations around equity, funding, and corporate accountability feel more urgent than ever. Founded by Aurora James in 2020 to encourage retailers to dedicate—at least—15 percent of their shelf space to Black-owned businesses, the organization has since evolved into a broader ecosystem that supports founders through grants, mentorship, and retail partnerships. The annual gala serves as both a celebration and a call to action, bringing together entrepreneurs, creatives, and longtime supporters of the mission. Emma Grede, Denise Vasi, Aurora JamesLinnea Stephan/BFA.com “We are in