The guardian

Inside Donald Trump’s world of luxury: The brands, the buzz, and the business

By Dee'zeir Paul

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Trump’s business empire reflects his bold, larger-than-life personality and spans a diverse range of ventures. Here’s a look at some of the prominent brands and businesses under his name:

1. Trump Tower

Located in Manhattan, Trump Tower is more than just a skyscraper; it’s a symbol of luxury and power. Known for its gold-tinted glass, opulent marble floors, and grand atrium, this building houses high-end offices and luxury residences. The tower also features upscale boutiques, offering a taste of exclusivity to its visitors.

2. Trump Hotels

Trump Hotels cater to those who appreciate grandeur. Each property, whether in Chicago, Las Vegas, or New York, delivers an extravagant experience with sprawling rooms, plush lounges, and fine dining. Unique features like Miami’s rooftop pools and Hawaii’s serene spa retreats add signature touches to each location.

3. Trump National Golf Clubs

Trump’s golf clubs are more than just golf courses—they’re destinations. Located across the U.S. and internationally, Trump National Golf Clubs provide premium golfing experiences with meticulously designed greens, luxurious clubhouses, and scenic landscapes. The social scene is vibrant, making each club a hub for both golf and exclusive gatherings.

4. Trump Winery

In Virginia’s picturesque wine country, Trump Winery combines the art of winemaking with elegance. Known for award-winning wines, the winery offers visitors the chance to tour the vineyards, enjoy tastings, and stay at its grand estate, providing a complete experience in savoring life and quality.

5. Trump Sneaker Collection

Adding a touch of casual luxury to his brand, Trump’s sneaker line is designed with versatility in mind. These sleek, sophisticated sneakers are conversation starters, reflecting Trump’s flair for bold designs. They can be worn with anything from jeans to business-casual attire, adding a playful edge to his traditional style.

6. Trump Licensing and Merchandise

Beyond real estate and resorts, Trump’s name extends through numerous licensing deals. His brand can be found on a wide array of products, giving consumers a taste of his distinctive style across different markets.

Each of these ventures embodies Trump’s vision of boldness and high standards, creating an empire that speaks to his taste for grandeur and influence.

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