Inside the Mind of a NYC Luxury Event Planner

By content.manager1

**Cameron Forbes: The 25-Year-Old Redefining NYC’s Luxury Event Scene**

In the bustling, high-stakes world of New York City’s luxury event scene, breaking through at just 25 years old is no small feat. Yet Cameron Forbes, founder of Forbes Functions, has done just that. From intimate private dinners to high-profile product launches, her events are the epitome of bespoke design and unforgettable experiences. Cameron’s story is one of passion, creativity, and a relentless pursuit of excellence—a journey that took her from a spontaneous side hustle to crafting some of the city’s most talked-about events.

### Humble Beginnings, Bold Dreams

Cameron’s venture into event planning was as unplanned as it was serendipitous. It all began with a simple birthday dinner for her best friend Emma just two years ago. Reflecting on that moment, Cameron said, “I fell in love with the process of creating something personal and beautiful.” That passion led to the birth of Forbes Functions.

Initially launched as a passion project, Forbes Functions quickly evolved into a full-fledged business. “When you find something that merges your creativity and your ability to connect with people, it’s like magic,” Cameron reflects. Little did she know that orchestrating a few celebrations for close friends would ignite a full-time career in redefining luxury events.

### The Forbes Functions Formula

What sets Forbes Functions apart in the competitive NYC market? It’s all in the details. According to Cameron, the secret to an unforgettable event is making every guest feel seen and celebrated, no matter the scale or setting. From customized decor like bespoke bars and custom matchbooks to interactive stations like bloom bars and embroidery booths, her events create lasting impressions.

Even seating arrangements—a detail often overlooked by others—are given significant thought. “Seating charts are so underrated,” Cameron says. “When you intentionally pair guests, you create fresh opportunities for meaningful conversation and connection.” Her meticulous attention to every interaction ensures that no element feels generic; everything is curated to the finest degree.

### Crafting Brand Stories

While private celebrations are her bread and butter, Cameron’s real passion lies in brand collaborations. Her favorite projects involve helping brands tell their stories through immersive design and atmosphere. In one standout example, she seamlessly integrated a luxury pajama collection’s color palette into every detail of its launch event, from florals to invitations.

Rewards come not just in rave client reviews but also through real-time engagement online. Watching influencer-generated content go viral during her events is a thrill Cameron continues to chase. “Seeing your work resonate with people in the moment—it’s a feeling like no other,” she says.

### Inspiration in Unexpected Places

Creativity fuels every aspect of Cameron’s work, and her sources of inspiration are as varied as the events she plans. Whether browsing Pinterest, watching TikTok, or brainstorming with her team of seven talented women, Cameron is constantly immersed in fresh ideas. Even a single image in a movie, she admits, has been the spark for an event concept.

This eclectic approach keeps her designs innovative and unique, ensuring no two events under her guidance are ever the same. It’s this continuous drive for originality that has earned Forbes Functions a reputation for pushing the boundaries of luxury event planning.

### Dream Big, Start Early

For aspiring event planners, Cameron’s advice is refreshingly pragmatic: start early. “Timing is everything,” she emphasizes. Beginning at least eight weeks in advance is critical for locking in sought-after venues and securing the best vendors. Plus, it allows space to enjoy the creative process—something Cameron considers vital to producing great work.

One of her ultimate professional dreams is to host an event at Utah’s stunning Amangiri Resort. Known for its breathtaking natural landscapes and serene atmosphere, the venue would be perfect for a high-fashion launch or a star-studded gathering. “Amangiri offers unparalleled visual opportunities,” Cameron shares, a nod to her belief that jaw-dropping aesthetics are crucial to unforgettable experiences.

### The Team Behind the Magic

Today, Forbes Functions is powered by a close-knit team of seven women who share Cameron’s passion and vision. Whether it’s working with household-name brands or tailoring private celebrations, the team thrives on customization, ensuring that no two events ever feel the same. Every project is treated as an opportunity to elevate the craft and deliver moments that resonate long after the last guest leaves.

Cameron’s personal and professional presence online, from Forbes Functions’ [Instagram](https://www.instagram.com/forbesfunctions) and [TikTok](https://www.tiktok.com/@forbesfunctions), to her own [@forbescontentfactory](https://www.instagram.com/forbescontentfactory), showcases the stunning behind-the-scenes details that define her events.

### A Legacy in the Making

For Cameron Forbes, luxury event planning is more than a career—it’s a canvas for her creativity and emotional intelligence. Her meteoric rise proves that success comes from embracing your passions and constantly innovating within your craft. From her humble beginnings to her bold visions for the future, Cameron is actively shaping the world of luxury experiences.

Her story is a reminder that when opportunity meets talent and resilience, the results can be extraordinary. For aspiring planners, brands seeking standout events, or anyone who craves beautifully realized experiences, Cameron Forbes is a name destined to inspire. Who knows? The next great luxury celebration in NYC could very well have her signature touch.