Inside the Mind of a NYC Luxury Event Planner

By content.manager1

**Mastering Luxury Moments: Inside Cameron Forbes’ World of Event Planning**

If you’ve ever wondered how to blend storytelling, design, and creativity into unforgettable luxury events, Cameron Forbes has the answer. As the visionary founder of **Forbes Functions**, Cameron is redefining what it means to host extraordinary experiences in New York City. A creative powerhouse with a deep passion for her craft, Cameron’s journey from the PR world to becoming NYC’s luxury event maestro is as inspiring as the events she curates. Her work is a perfect mix of bold ideas, meticulous attention to detail, and a flair for making unforgettable memories.

## From PR Beginnings to Luxury Celebrations

Cameron Forbes didn’t grow up dreaming of lavish weddings or elaborate gala dinners, but she always had a knack for storytelling and connecting with people. Initially rooted in **public relations and experience design**, Cameron spent years honing her ability to build relationships and craft compelling narratives. Her defining moment came in 2022 when she planned an intimate birthday celebration for her best friend, Emma, complete with a **custom tablescape** and a **private chef**. The event was an instant hit and became her “aha” moment.

“At 23, I realized I could bring people joy through curated, one-of-a-kind experiences,” Cameron says. This realization led to the creation of **Forbes Functions**, where she now serves as CEO and creative lead. Whether she’s planning an intimate gathering for close friends or an extravagant brand activation for NYC’s elite, every event she designs is a reflection of her unique approach—personal, thoughtful, and deeply immersive.

## The Ingredients of an Unforgettable Event

What sets Cameron apart in the crowded world of NYC event planning? Her specialty lies not just in making things beautiful but in creating events that tell a compelling story. “The devil is in the details,” she emphasizes. From **personalized matchbooks** to **interactive DIY stations** and **custom-built bars**, each element she incorporates is intentional and reflective of her client’s personality or brand.

Equally important to her designs are the logistics—particularly seating arrangements. “A thoughtful seating chart elevates an event by fostering both comfort and conversation,” she shares. This balance of function and aesthetic is what consistently makes her events stand out: every detail ties into the bigger picture.

## Collaboration, Creativity, and Challenges

While planning events for private clients allows for a high level of personalization, Cameron finds brand collaborations especially inspiring. Whether it’s a product launch or a themed influencer soirée, she relishes the chance to weave marketing narratives into immersive designs. Her ability to integrate a brand’s identity into interactive elements—such as **live calligraphy stations** or **custom jewelry-making bars**—has earned her a loyal client base among NYC’s top influencers and high-profile companies.

“What I love most is watching guests interact with the world we’ve created,” she explains. It’s these moments of connection—when people light up over a detail or engage with a well-executed concept—that fuel her creativity and passion for the business.

## Staying Inspired in a Demanding Industry

Planning luxury events in a city as competitive as New York requires talent, resilience, and a constant flow of creative ideas. Cameron thrives on these challenges, finding inspiration in everything from TikTok, Pinterest, and vintage films to the sleek design of classic TV shows. Collaborating with her **seven-person team**, she brings innovative ideas to life, ensuring every element aligns with her high standards.

Her dream event backdrop? The **Amangiri Resort in Utah**, a desert oasis known for its minimalist luxury and natural beauty. “It’s picture-perfect,” she says, imagining the serene location as the stage for a world-class soirée.

## Cameron’s Advice for First-Time Hosts

For anyone looking to plan a memorable event, Cameron’s advice is simple: **start early**. “Begin preparing around eight weeks in advance,” she recommends, as this allows time to secure venues, lock in vendors, and finalize guest lists. Early planning minimizes stress and gives hosts more freedom to focus on creative details that elevate the experience into something extraordinary.

## Crafting Moments That Linger

Cameron Forbes’ rise as one of New York’s top luxury event planners reflects a blend of creativity, grit, and her undeniable love for storytelling. For her, events aren’t just about decorations or fancy menus—they’re opportunities to create moments that resonate deeply with guests and linger long after the lights go out.

From **custom floral walls** to impeccably executed seating plans, every Cameron-led event is a celebration of careful planning and bold ideas. As she continues to elevate NYC’s event scene with her trailblazing company, **Forbes Functions**, there’s no limit to what she’ll dream up next.

For a glimpse into her world of magic and meticulous design, follow Cameron on Instagram and TikTok at **[@forbesfunctions](https://www.instagram.com/forbesfunctions)**. Ready to craft an unforgettable experience of your own? Take inspiration from Cameron’s thoughtful details, unshakable passion, and, as she puts it, “just a little sprinkle of magic.”