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# Inside the Glamorous World of Luxury Event Planning: How Cameron Forbes is Redefining the Industry

At just 25 years old, Cameron Forbes is already transforming the luxury event planning landscape in New York City. The founder of **Forbes Functions**, she has quickly become a name synonymous with bespoke event experiences that seamlessly blend creativity, personalization, and storytelling. Whether it’s a glamorous rooftop party, a high-profile brand activation, or a celebrity-studded influencer gathering, Cameron’s signature style is setting a new standard for modern luxury.

Let’s take a closer look at how this rising star is making waves, one awe-inspiring event at a time.

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### **The Genesis of Forbes Functions**

For Cameron, event planning was a calling long before it became her profession. “I grew up watching my mother and grandmother turn every holiday and celebration into something magical. Hospitality runs in my veins,” she shares. The turning point came when she planned an elaborate birthday dinner for her best friend, designing a curated tablescape and bringing in a private chef to create an unforgettable experience. The spark ignited.

Two years ago, at just 23, Cameron took the leap and launched **Forbes Functions**, starting humbly with small, intimate gatherings. Fast forward to today, her portfolio boasts high-profile clients ranging from influencers to globally recognized brands. Cameron’s hallmark lies in her ability to turn even the simplest concept into an immersive, captivating experience—making spaces come alive with her boundless creativity.

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### **The Forbes Formula for Luxury**

Cameron’s events aren’t just beautiful—they’re meticulously crafted experiences designed to leave a lasting impression. At the heart of her approach lies a focus on three core principles:

1. **Customization at Every Turn**
From bespoke matchbooks to custom-built bars and monogrammed favors, Cameron believes it’s the little details that elevate an event from ordinary to extraordinary. “Luxury isn’t about extravagance—it’s about making guests feel valued and connected,” she emphasizes.

2. **The Power of Thoughtful Seating**
According to Cameron, seating arrangements are far more than logistical necessities—they are integral to guest experience. From weddings to brand events, ensuring guests feel comfortable, included, and engaged is part of her hospitality philosophy. “A well-designed seating chart can completely change the energy of a room,” she notes.

3. **Interactive Experiences that Enchant**
Hands-on, shareable moments are key to creating unforgettable celebrations. Whether it’s a flower arrangement bar, an onsite calligrapher crafting personalized favors, or a custom cocktail-making station, Cameron curates interactive elements that surprise and delight. “These moments create connection and magic for guests to treasure,” she says.

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### **Making a Statement with Branded Events**

Forbes Functions stands out not only for its private parties but also for its innovative brand collaborations. Whether seamlessly integrating luxury pajamas into a spa-themed soirée or showcasing cosmetics through a creative, hands-on display, Cameron ensures each event tells a story.

The payoff is undeniable. These branded experiences serve as Instagram-ready playgrounds where influencers can connect with products in ways that feel authentic and personal. “Watching influencers capture content and share their excitement online is always rewarding,” she says. “It’s a moment where the work truly comes to life.”

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### **Fueling Creativity & The Magic of Teamwork**

Behind the glitzy, Instagram-perfect façade lies a meticulous creative process. Cameron draws inspiration from a wide range of sources, including Pinterest, TikTok, fashion editorials, and even her favorite films. However, she’s quick to credit the driving force behind her success: her team.

“I couldn’t do this alone,” she admits, referring to her group of seven talented women. Together, they bring Cameron’s vision to life, ensuring each event runs with precision while maintaining the impeccable aesthetics Forbes Functions has become known for.

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### **Tips for Aspiring Hosts**

For anyone hoping to emulate Cameron’s success, her top advice is straightforward but essential: preparation is everything. She recommends beginning the planning process at least **eight weeks in advance**, focusing on the three foundational elements—venue, invitations, and vendors. “The earlier you start, the smoother the entire experience will be,” she advises.

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### **Dream Big: Cameron’s Ultimate Venue**

Every event planner dreams of the perfect venue, and for Cameron, it’s **Amangiri Resort** in Utah. Nestled within a serene desert landscape and known for its jaw-dropping design, Amangiri perfectly captures the balance between elegance and adventure. “The natural beauty is unparalleled—it’s pure inspiration,” she says.

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### **Redefining NYC’s Event Scene, One Soirée at a Time**

In just two years, Cameron Forbes has transformed Forbes Functions from a modest startup into one of New York City’s most sought-after luxury event planning brands. By blending thoughtful personalization, engaging storytelling, and flawless execution, she has proven that luxury isn’t just about visuals—it’s about creating moments that matter.

To explore Cameron’s stunning work, follow **@forbesfunctions** on Instagram and TikTok. For a glimpse into her creative process, check out **@forbescontentfactory**, where she shares behind-the-scenes looks and artistic inspiration.

With her drive, vision, and undeniable talent, Cameron Forbes is one to watch as she continues to elevate New York City’s luxury event planning industry—one unforgettable celebration at a time.

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*For more inspiring stories about next-generation creatives shaping their industries, stay tuned to our blog!*

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