Luxury NYC apartments are offering ‘adult field trips’ to lure renters

By content.manager1

**Luxury NYC Apartments Redefine Living with ‘Adult Field Trips’: A New Era of Community Living**

In the competitive world of New York City’s rental market, where towering buildings and premium amenities define urban luxury, developers are raising the stakes by thinking beyond four walls. A growing trend among high-end apartment developments is the inclusion of “adult field trips”—curated excursions aimed at fostering community connections and offering tenants access to unique, tailored experiences. From apple picking in scenic orchards to sailboat rides around Manhattan’s iconic skyline, these offerings are reshaping the idea of luxury living in the city that never sleeps.

### **Rethinking Community in Luxury Real Estate**

Leading this innovative approach is **The Brodsky Organization**, which owns and operates more than 50 residential properties in New York City. By partnering with **Sourced Adventures**, a company specializing in organized group outings, Brodsky’s objective is not just to attract prospective renters in a densely competitive market but to build a sense of camaraderie among tenants.

“In today’s rental landscape, you need more than just a rooftop lounge or premium gym to stand out,” says **Joe Porritt**, Director of Leasing and Marketing at Brodsky. “Field trips give residents meaningful shared experiences, which help create a sense of belonging—a feeling that no in-building amenity can easily replicate.”

For instance, in the fall of 2023, Brodsky tenants were invited on a day-long outing to **Pennings Orchard** in Warwick, New York. The trip included activities like apple picking and pumpkin gathering, all for a subsidized cost of $70 per person (a significant discount from the standard price of $115). The cost covered round-trip transportation, lush scenery, and the essence of a perfect autumn day—elements that proved irresistible, as spots for the trip sold out almost immediately.

Another group of tenants enjoyed a voyage to **Long Island’s North Fork**, where they bonded over guided wine tastings at multiple renowned vineyards. Meanwhile, residents of *The Suffolk* on the Lower East Side chose a more urban-inspired adventure: a sailboat ride across Manhattan’s waters, which included cocktails, conversation, and stunning waterfront views of the Financial District.

### **An Ingenious Strategy for a Tight Market**

What’s driving this trend? NYC rental prices continue to soar, with a median asking rate of $3,425 as of 2024, forcing developers to innovate in order to justify these steep costs. Apartments featuring premium finishes, technology-driven smart living spaces, or sleek rooftop co-working lounges are no longer enough to turn heads in a crowded market. Tenants, particularly younger professionals, now seek more than material luxury—they crave experiences and connection.

Real estate experts argue that curated outings are an effective differentiator. “Developers are looking for ways to stay competitive without lowering rents,” explains **Deepti Mittal** of Douglas Elliman. “Unique perks like field trips make a property stand out in a buyer’s—or renter’s—market, where potential tenants shop around before deciding.”

The concept is catching on, with luxury buildings across New York embracing similar programs. For instance, Long Island City’s **Gotham Point** has organized excursions for its tenants, and Brooklyn’s **One Park Point** worked with **Prospect Park Stable** to offer horseback riding adventures. The aim is clear: allow tenants to feel as though they’re part of something larger than a building, making an intimidating concrete jungle just a bit warmer.

### **Tenant Reactions: A Mixed Bag**

For many, these experiences have been well-received—not just as enjoyable escapes from the urban grind, but as opportunities to meet and bond with neighbors. Some tenants see them as moments of leisure and enrichment in an otherwise chaotic and isolating city.

However, not everyone is as enthusiastic. Writer **Clio Chang**, reflecting on the concept for *Curbed*, humorously dismissed the outings as a “band-aid” meant to distract from the sting of skyrocketing rents. Critics argue that while field trips are a fun addition, they ultimately don’t address fundamental concerns like the affordability crisis or issues like broken elevators and delayed repairs.

Despite these concerns, demand remains high for such experiences. For tenants eager to participate, the trips represent more than just travel—they’re a way to disconnect from NYC’s endless hustle while forming real social connections.

### **Final Thoughts: Beyond Real Estate to Lifestyle**

In a luxury rental market saturated with high-end amenities, “adult field trips” might just be an ingenious way to bridge the gap between tenants and landlords. By offering curated experiences, developers create more than just premium living spaces—they create lifestyles that tenants aspire to be part of.

Whether it’s picking pumpkins in a picturesque Hudson Valley orchard, savoring wine on Long Island, or sailing past the Statue of Liberty, these outings are redefining what it means to feel at home in NYC.

Ultimately, the lasting appeal of such initiatives lies in their ability to truly foster a sense of community—or at least the perception of one. For developers, it’s yet another way to stand out in a city famous for its relentless competition, proving that in the world of real estate, experiences might just be the newest form of capital.