Courtesy: Bentley

PINNACLE DEGREES OF INDIVIDUALIZATION FUEL THE SECOND SUPERIOR ECONOMIC PERFORMANCE ON FILE FOR BENTLEY MOTORS

By Antonio Perez

Embark on a journey through the world of luxury automotive as Bentley Motors achieves unprecedented economic success driven by pinnacle degrees of individualization. Explore how the brand's commitment to personalized craftsmanship has propelled it to new heights of financial performance and customer satisfaction.

Key Takeaways
  • Bentley Motors' second superior economic performance is attributed to its unwavering dedication to offering pinnacle degrees of individualization to its discerning clientele. From bespoke color options to personalized interior trims, every Bentley vehicle is a masterpiece tailored to the unique tastes and preferences of its owner.
  • Beyond aesthetic customization, Bentley vehicles are renowned for their exceptional performance capabilities. The fusion of luxury and performance has resonated with customers worldwide, contributing to Bentley's continued success in the luxury automotive market.
  • Bentley's focus on delivering unparalleled levels of individualization reflects its commitment to putting the customer at the forefront of every decision. By offering bespoke experiences and personalized services, Bentley creates lasting connections with its clientele, driving loyalty and repeat business.

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CORPORATION: In 2023, a total of 13,560 remarkable automobiles were dispatched, contributing to an impressive economic performance with an overall income tally of €2.938 billion.

Operational earnings soar to €589 million with a profit margin of 20.1 percent prompted by beneficial assortment ramifications from elevated specification derivatives, amplified option acceptance, and the transaction of Limited Editions and Coachbuilt mementos

Courtesy: Bentley

(Crewe, 19 March 2024) Bentley Motors today divulged financial performance for 2023 that were heavily shaped by unprecedented levels of enthusiasm in deluxe customization. Operational proceeds escalated to €589 million as three-quarters of patrons explored the 46 billion varied configurations accessible from the options array to append personalized content from Bentley’s Mulliner division, denoting a 43 percent surge over 2022.

Courtesy: Bentley

The opulent marque posted revenue of €2.938 billion as patrons were additionally drawn to higher-revenue models such as Azure, S, and Speed. The assortment of these reached 70 percent, up from 30 percent in 2022. Bentley dispensed 13,560 automobiles in 2023, its third-highest retail tally in history.

Courtesy: Bentley

Profit margin reached 20.1 percent in 2023, a negligible descent from 20.9 percent the prior year, impacted by initial outlays for forthcoming products and designed diminished volumes due to life cycle influences.

Bentley’s freshest economic performance bolster the company’s industry-leading Beyond100 tactic as it progresses towards self-funding the metamorphosis of its entire product range to electric and attaining carbon neutrality by 2030.

Adrian Hallmark, Chairman and CEO of Bentley Motors, remarked:

“Last year marked a further constructive economic performance in our transformational journey, notwithstanding an increasingly unpredictable geopolitical and commercial environment. We took another substantial stride forward on our strategy to concentrate on patron value rather than volume, and our well-balanced export triumph, disciplined cost administration, and capability to maximize personalization validated our resilience and sturdy foundations to build upon.

“With ambiguous market conditions set to endure throughout the ensuing year, we will modify our business model to ensure we remain in a balanced stance, primed to adapt to augmentations or reductions in demand. Our focus on value over volume will be further reinforced, and we anticipate our major product launch occasions in the latter half of 2024.”

The inclination for SUV procurement persisted as Bentayga remained Bentley’s leading model, constituting 44 percent of overall sales volume and consolidating its standing as the most triumphant luxury SUV globally. Moreover, sustained appeal endured for the Continental GT and GT Convertible, constituting nearly a third of sales, 31 percent, with the Flying Spur, the world’s preeminent luxury four-door grand tourer, reaching 25 percent of total sales volume.

Despite daunting conditions in key regions globally, the Americas sustained its standing as the foremost selling global market. Interestingly, Bentley’s domestic demand in the UK now ranks as the leading selling territory for hybrid models by proportion, with 27 percent of sales from pertinent model lines in 2023 selected as a hybrid option.

Historical five-year performance

YEAR RETAILS REVENUE (€) OPERATING (€)

2023 13,560 (-11%) 2.938 billion (-13%) 589 million (-17%)

2022 15,174 (+4%) 3.384 billion (+19%) 708 million (+82%)

2021 14,659 (+31%) 2.845 billion (+39%) 389 million (+1845%)

2020 11,206 (+2%) 2.049 billion (-2%) 20 million (-69%)

2019 11,006 (+5%) 2.092 billion (+35%) 65 million (+123%)

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"At Bentley Motors, we believe that true luxury lies in the ability to create something truly unique and exclusive for each of our customers. Our second superior economic performance is a testament to the power of individualization and its profound impact on both our financial success and the satisfaction of our discerning clientele." - [Bentley Motors Executive] Experience the intersection of luxury, craftsmanship, and economic success as Bentley Motors achieves new heights through pinnacle degrees of individualization, setting a standard of excellence in the luxury automotive industry.