”
New York City became a snow-dusted winter wonderland as Tiffany & Co. launched its 2024 holiday campaign, With Love, Since 1837. Featuring House ambassador Anya Taylor-Joy, the campaign celebrates the brand’s heritage and connection to the city where it all began. Through captivating storytelling in both film and still imagery, Tiffany & Co. highlights timeless love and meaningful connections while showcasing its iconic jewelry collections.
Directed by Jonas Lindstroem, the centerpiece of the campaign is a short film where Taylor-Joy, dressed in a little black dress, takes viewers on a journey through “the city where love never sleeps.” She begins by entering a vault-inspired doorway at The Landmark before walking across the Brooklyn Bridge adorned in Tiffany HardWear designs, symbolizing bold aspirations and new beginnings.
The journey concludes with Taylor-Joy gazing into the Fifth Avenue windows of Tiffany’s flagship store, The Landmark, where Manhattan’s snow-dusted skyline sets the stage for a magical holiday season. Dreamy vintage music and a sense of wonder underscore the brand’s celebration of love and luxury.
Accompanying the film is a series of elegant vignettes captured by photographer Carlijn Jacobs. In one image, Taylor-Joy dons pieces from the T by Tiffany collection, inspired by New York City’s urban spirit. In another, she showcases Knot by Tiffany, symbolizing close connections and the bonds of love.
Reflecting on the campaign, Tiffany & Co. expressed its mission to celebrate love through its heritage. Anya Taylor-Joy, the face of the campaign, shared:
“Tiffany & Co. embodies the timelessness and elegance of New York City, especially during the holidays. It was an honor to bring this story to life in such an iconic setting.”
Jonas Lindstroem, the campaign’s director, added:
“This campaign is about rediscovering the magic of love and tradition in a city that always inspires.”
The visuals masterfully blend modernity with tradition. The film captures the grandeur of New York City’s landmarks, such as the Brooklyn Bridge and Fifth Avenue, while pairing them with the elegance of Tiffany’s signature jewelry. Taylor-Joy’s styling balances simplicity and sophistication, allowing the jewelry to take center stage.
The vignettes shot by Carlijn Jacobs offer an artistic take on love, with sparkling Tiffany designs highlighting the brand’s craftsmanship. Pieces like the HardWear and Knot collections symbolize the strength and unity of personal connections, making them the perfect holiday gifts.
Tiffany & Co.’s With Love, Since 1837 campaign is a heartfelt tribute to love, tradition, and the magic of the holiday season. Launching globally on November 1 across print, digital, and social channels, the campaign perfectly encapsulates the brand’s legacy and its enduring connection to New York City. By blending cinematic storytelling with timeless jewelry, Tiffany & Co. reaffirms its status as a symbol of love and luxury for generations to come.
