Tyra Banks has reclaimed the fashion spotlight—again. Just a day after her viral runway comeback, Banks brought her signature charisma to the Burberry flagship boutique in New York, where she made a grand entrance, captivating the gathered photographers. The event, held in the freshly redesigned three-story store on East 57th Street, drew the industry’s elite and a slew of supermodels. Among the stylish crowd, Cara Delevingne, the face of Burberry’s latest campaign, caught up with Agyness Deyn, her fellow brand muse. Delevingne’s casual pose against the glass jewelry cases was a playful nod to her own giant ad displayed on the building’s facade.
The updated Burberry boutique, home to the heritage brand since 1970, offers a seamless blend of British tradition and modernity. The space features textile art installations by model-turned-artist Tom Atton Moore, replicas of classic coats worn by historical figures, and a focus on the origins of Burberry’s iconic trench coats made in Yorkshire’s Castleford factory.
“I’m a trench girl for sure,” shared Taylor Hill, one of Burberry’s frequent collaborators, during the event. Beside her, Jasmine Tookes praised the timeless appeal of the trench, revealing her styling preference for long trousers paired with a trench, a silk shirt, and heels. Tookes, who has become a style influencer on TikTok, was accompanied by her mother and stylist, Cary Robinson, who offered her seal of approval.
Downstairs, Burberry’s chief creative officer, Daniel Lee, welcomed Cher and Alexander ‘AE’ Edwards, who arrived around 7:30 p.m. for the occasion. After a quick chat with Jodie Turner-Smith, the group moved on to an intimate dinner at Jean’s, joined by other notable names like Caitriona Balfe, Maya Jama, Iris Apatow, and Carmelo Anthony.
The event wasn’t limited to celebrities; Burberry’s most loyal clients, VICs (very important clients), were also in attendance. They browsed the latest collection of gabardines, cashmere capes, and car coats while enjoying Champagne and canapés. Among them was stylist DiAndre Tristan, whose growing wish list hinted at a deep appreciation for Burberry’s evolution under Daniel Lee’s direction. Dressed in pieces from various Burberry collections spanning the last decade, Tristan quipped about the impact of Lee’s designs on his wallet, humorously admitting that he’d have to mull over his next purchase.
Burberry’s Manhattan flagship now offers more than just luxury shopping; the brand is introducing an exclusive tea service during client appointments, alongside bespoke leather and suede trench-making options. It’s a refined touch that reflects Burberry’s commitment to tailoring tradition and craftsmanship to modern tastes. For those stepping into the iconic East 57th Street store, it’s clear that the brand’s rich history and new creative direction are making a stylish statement.
