Courtesy: Lexus


By Antonio Perez

Step into a realm where time transcends its traditional boundaries and emerges as a work of art. Explore the captivating exhibition "TIME" by Lexus at Milan Design Week 2024, where the passage of time is reimagined, reshaped, and celebrated in innovative and inspiring ways.

Key Takeaways
  • Immerse yourself in a world where time becomes a canvas for creativity and innovation, as Lexus showcases groundbreaking designs and concepts that challenge conventional perceptions of time.
  • Engage your senses in a multi-dimensional journey through time, as "TIME" by Lexus offers visitors an immersive and interactive experience that stimulates the mind and captivates the imagination.
  • Discover how "TIME" by Lexus pays homage to the rich tapestry of human history and culture, drawing inspiration from diverse traditions, philosophies, and artistic expressions that explore the complexities of time.
  • Reflect on the exhibition's overarching message of progress and possibility, as Lexus invites visitors to embrace the transformative power of time and envision a future where innovation and creativity know no bounds.

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Milan Design:

Lexus will unveil its installation, “Time,” at Milan Design Week 2024. The installation will offer an interactive exploration of software-driven design’s boundless potential to customize real-time experiences for individuals. The presentation will feature distinctive creations by two prominent global designers, aiming to shed light on the future of design centered around human experiences, showcased at the world’s largest design event.

Courtesy: Lexus

Established 35 years ago, Lexus has consistently challenged conventional norms in the luxury automotive sector, pushing the limits in product innovation and service delivery to craft new encounters that honor each moment of a patron’s time.

Expanding on this philosophy, “Time” delves into the realm of software-defined hardware, which promises to expand the scope of personalized experiences infinitely, enabling future designs to anticipate and adapt to each person’s unique needs seamlessly.

Courtesy: Lexus

The exhibition comprises two installations situated within the same venue. The indoor display, “BEYOND THE HORIZON,” crafted by Hideki Yoshimoto of Tangent, portrays a vision of next-generation mobility that perpetually evolves through software advancements. This is complemented by the melodic compositions of Keiichiro Shibuya, creating an immersive ambiance for visitors.

Marjan van Aubel’s “8 Minutes 20 Seconds,” showcased outdoors, embodies her collaborative efforts with Lexus to pioneer novel approaches to design and technology, focusing on achieving a carbon-neutral future.

Courtesy: Lexus

Both exhibits integrate the groundbreaking Lexus electric vehicle LF-ZC, symbolizing the harmonious fusion of hardware and software that redefines the automotive experience.

Lexus has been a prominent participant at Milan Design Week for nearly two decades, collaborating with esteemed designers and artists to craft immersive experiences. Notable collaborators include Philippe Nigro, Sou Fujimoto, Rhizomatiks, Germane Barnes, and Suchi Reddy.

Courtesy: Lexus

Discover “Time” at Milan Design Week’s renowned Tortona design district, hosted at Art Point and Art Garden from April 16 to 21.

Event Details:

Dates: Press Day on April 15, from 10 am to 8 pm; Public Days from April 16 to 21, from 10 am to 9 pm.

Venue: Art Point and Art Garden, Superstudio Più, Via Tortona 27, 20144 – Milan, Italy.

Exhibition Highlights:

  • Installation “BEYOND THE HORIZON” by Hideki Yoshimoto/Tangent (Art Point).
  • Installation “8 Minutes 20 Seconds” by Marjan van Aubel (Art Garden).

Designer Profile – Hideki Yoshimoto / Tangent

Hideki Yoshimoto, founder of the globally recognized Tangent design and innovation brand, gained acclaim as the inaugural winner of the Lexus Design Award in 2013 while pursuing studies at the Royal College of Art in London. His award-winning lighting design, “INAHO,” garnered international attention and became a commercial product.

Yoshimoto specializes in seamlessly integrating design and engineering, contributing designs and concepts to prestigious luxury brands like Hermès. His endeavors span from technology-driven business ventures to urban planning initiatives, with a recent focus on promoting Japanese culture through initiatives like Craft x Tech, which bridges traditional Japanese crafts with cutting-edge technology.

Tangent’s design ethos revolves around making technology more accessible and integrated into people’s lives and time, aligning with Lexus’ commitment to fostering meaningful connections between customers and mobility.

Designer Profile – Marjan van Aubel / Marjan van Aubel Studio

Marjan van Aubel, a solar designer from the Netherlands, is renowned for her innovative work at the intersection of sunlight and technology, which aims to foster a sustainable future. As the director of Marjan van Aubel Studio, she leads award-winning endeavors to embed solar energy seamlessly into everyday life.

Van Aubel’s creative vision involves merging sustainability, design, and solar technology to effect lasting change and make solar power an integral part of daily experiences through architectural and object design.

Her collaborations with esteemed brands like COS, Timberland, and Swarovski have accelerated the global transition to solar energy. Notable projects include “Sunne,” “Current Table,” “Power Plant,” and the roof design for the Netherlands Pavilion at Expo 2020 in Dubai.

Composer Profile – Keiichiro Shibuya

Keiichiro Shibuya, a Japanese composer, musician, and artist based in Tokyo and Paris, is known for his boundary-pushing compositions spanning electronic music, piano solos, operas, film scores, and sound installations. Noteworthy works include the vocaloid opera “The End,” featuring Hatsune Miku, and the opera “Android Opera,” which showcases an AI-equipped android conducting an orchestra.

Shibuya’s repertoire also includes acclaimed film scores, which have earned him accolades at prestigious events like the Mainichi Film Awards and the Japan Movie Critics Award.

Through his innovative works, Shibuya continues to explore the intersections of technology, existence, and creativity.

About Lexus

Lexus’ commitment to bold design, innovative technology, and exhilarating performance enables the luxury brand to craft extraordinary experiences for its discerning clientele. Since its inception in 1989, Lexus has expanded its portfolio to cater to the diverse needs of luxury consumers worldwide, operating in over 90 countries. Lexus vehicles are available through 244 dealerships in the United States, offering a comprehensive range of luxury vehicles. With a lineup encompassing seven models featuring Lexus Hybrid Drive technology, Lexus leads the industry in luxury hybrid offerings. The brand also boasts eight F SPORT models and one F performance model. Lexus remains dedicated to pioneering visionary experiences that anticipate the evolving demands of luxury customers.

Join the LUXURIOUX world, and discover a new level of opulence. Our editors and writers are dedicated to finding what is truly the best in class across many facets of life. Experience the finest things only your imagination and money can afford.

By subscribing to our newsletter(s) you agree to our User Agreement and Privacy Policy & Cookie Statement

"At Milan Design Week 2024, Lexus invites you to embark on a journey through time unlike any other. Our exhibition, 'TIME,' challenges preconceived notions and invites you to explore the infinite possibilities that arise when we reimagine the passage of time as a work of art."