Maserati

Maserati introduces a fresh territory named the Overseas Domain to its global operational framework.

By Antonio Perez

Step into the future as Maserati pioneers a new era with the introduction of the Overseas Domain to its global operational framework

Key Takeaways
  • Maserati’s expansion into uncharted territory with the Overseas Domain.
  • Insights into the strategic implications and goals behind this new operational framework.
  • Exploration of the potential impact on Maserati’s global presence and market reach.
  • The innovative approach driving Maserati’s evolution in the automotive industry.

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Initiating 2024 with vigor, Maserati announces the establishment of the Overseas Domain, poised to reconfigure the business landscape for the esteemed Italian luxury brand.

Effectively commencing his role on January 1st, Hamdy Elshantoury now spearheads operations within this burgeoning region.

This latest incorporation marks the expansion of Maserati’s organizational schema to encompass five distinct territories: the US and Canada (North America), Europe, China, Japan and Korea, and the aforementioned Overseas.

With the addition of the Overseas Region, Maserati is undertaking a significant restructuring endeavor, realigning previously affiliated markets under new purviews. This amalgamation fosters a fresh environment bolstered by a dedicated marketing cadre prepared to serve as conduits for partners and dealership networks in day-to-day operations and initiatives.

Hamdy Elshantoury assumes leadership of this newly formed domain.

Courtesy: Maserati

With Elshantoury’s appointment to lead the Overseas Region, his responsibilities also extend to his interim stewardship of the MEA domain. Furthermore, Wong Yi Mui Wallace assumes oversight for SEAP and India markets, while Marco Spadaro undertakes leadership roles for East Europe and Latin American markets.

The decision to establish the Overseas Region underscores Maserati’s unwavering commitment to global market service. This strategic move aims to refine focus, stimulate growth, and fortify relationships with pertinent stakeholders. The overarching goal is to capitalize on every opportunity and cater to the distinct demands of diverse business ecosystems.

Leadership and administrative functions for the region will be centralized in Italy, headquartered at Maserati’s base in Modena. This strategic placement aims to facilitate seamless coordination between the Overseas Region’s leadership team and central management, expediting market support and decision-making processes. Conversely, market management teams will remain decentralized, ensuring proximity to respective countries.

Courtesy: Maserati

Davide Grasso, CEO of Maserati, expresses satisfaction in inaugurating the year by announcing a new global region and the appointment of Hamdy Elshantoury as its head. With a presence in over 70 markets worldwide, adding a fifth region underscores Maserati’s commitment to refining its global operational blueprint. This strategic maneuver ensures a more nuanced and targeted approach to individual market dynamics, enhancing development and operational efficiency.

Maserati S.p.A. prides itself on crafting a distinctive array of automobiles renowned for their unparalleled charisma. Distinguished by their style, technological prowess, and innate exclusivity, Maserati vehicles cater to the most discerning palates, setting the benchmark in the automotive realm. The illustrious lineage includes iconic models such as the Quattroporte flagship, the Ghibli sports sedan, the pioneering Levante SUV, and the recently introduced Grecale, which epitomizes everyday luxury. Boasting cutting-edge hybrid powertrains and a spectrum of engine configurations, Maserati vehicles epitomize performance, elegance, and safety. The pinnacle of this range comprises the MC20 super sports car and the MC20 Cielo spyder, featuring the revolutionary Maserati Nettuno V6 engine. Looking ahead, Maserati aims to electrify its entire lineup by 2030, ushering in a new era of sustainable mobility.

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“With the Overseas Domain, Maserati charts a bold course towards global expansion and enhanced operational efficiency, setting new benchmarks in the automotive landscape.”