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Moleskine’s Upcoming Flagship Will Have an Artist Studio

By Jason Venegas

Step into the future of creativity as Moleskine unveils its highly anticipated flagship store, merging the timeless allure of traditional notebooks with the cutting-edge innovation of an integrated artist studio.

Key Takeaways
  • Moleskine's new flagship store represents a seamless blend of the brand's iconic heritage in craftsmanship with state-of-the-art technology, creating a space that caters to both traditionalists and tech-savvy creators.
  • The inclusion of an artist studio within the flagship store goes beyond retail, offering customers a holistic creative experience. Visitors can not only purchase premium notebooks but also immerse themselves in an environment designed to inspire and nurture their artistic pursuits.

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In addition to selling the company’s notebooks and other items, the 1,100-square-foot boutique in the former James A. Farley Post Office will have an artist studio. On Thursday, it is scheduled to be open to the public.

Milton Glaser, a graphic designer, created the state’s slogan in 1976, and the store has designed an “I Love NY” notebook to pay tribute to the artists in New York State. The original drawing he made on the back of the cab is part of the Museum of Modern Art’s permanent collection.  

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There are three interactive sections in the Moleskine boutique. Customers may design their notebooks or planners at the customization center at the entryway.

After that is a library with gray concrete floors, wood bookcases, and black lacquered cabinets. Moleskine’s products, including writing instruments, writing sets, bags, and their recently announced partnership with the Californian graphite pencil manufacturer Blackwing, are available in that space. 

In the back of the artist’s studio, Moleskine has set up a workstation with sculptural notebook screens that block the way.

According to Daniela Riccardi, CEO of Moleskine, “We are very pleased to be opening this new flagship at Moynihan Station‚ÄĒa very special boutique as it will also be a supportive space for artists and creatives, in keeping with the core Moleskine tenet of empowering human genius and creativity.” “I’m sure people of all ages will fall in love with the gorgeous selection of Moleskine items and gifts that this boutique will offer.”

According to Giuseppe Rizzo, president of Moleskine North America, “the new Moleskine flagship boutique has an eye-catching design that matches the station’s aesthetic.” The stunning atmosphere that the station’s architectural beauty creates supports the next generation of creative geniuses at Moleskine.

Through the end of January, the artist studio is home to SoMad, an independent art space run by female and queer people.

Conclusion

  • Moleskine is set to open a 1,100-square-foot flagship boutique in the former James A. Farley Post Office, featuring an artist studio.
  • The boutique includes interactive sections such as a customization center for designing notebooks and a library showcasing Moleskine’s products and collaborations, including a partnership with Blackwing.
  • The artist studio within the boutique will host SoMad, an autonomous art space managed by female and queer individuals, until the end of January.
  • Moleskine’s CEO, Daniela Riccardi, emphasizes the boutique’s role as a supportive space for artists and creatives, aligning with the brand’s focus on empowering human genius and creativity.

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Moleskine's upcoming flagship isn't just a store; it's a sanctuary for creativity. With the integration of an artist studio, we're inviting our customers to not only witness the evolution of our brand but to be active participants in the creative process. It's a celebration of tradition and innovation, where the timeless beauty of a notebook meets the boundless possibilities of a digital canvas.