Photo: DOVER STREET MARKET

Dover Street Market and Veja Collaborate on a Sneaker Collection

By Jessica Pena

Dover Street Market and Veja, two titans in the fashion industry, have joined forces to create a unique and groundbreaking sneaker collection. This collaboration not only fuses the avant-garde spirit of Dover Street Market with Veja's commitment to sustainability but also sets a new standard for innovative and conscious fashion.

Key Takeaways
  • The collaboration brings together Dover Street Market, known for its cutting-edge and curated approach to fashion retail, with Veja, a brand celebrated for its sustainable and ethically sourced materials.
  • The collection underscores the increasing importance of sustainability in the fashion industry. Veja's dedication to eco-friendly practices aligns seamlessly with the evolving consumer demand for environmentally conscious products.

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Veja is spotlighting one of its internal shoemakers for their most recent partnership. 

The shoe company and Dover Street Market are collaborating on a limited-edition footwear line to honor artistry. Veja’s V-90 model is available in 20 different designs in this collection. Walter, the company’s in-house cobbler, creates each pair of shoes.

The cobbler recycles leftover leather to create designs on the rear of the sneakers, carrying on Veja’s sustainability aim. Every pair has a distinct creation and comes in a range of colors.

Veja has built four stores with its in-house cobbler worldwide in the last few years. At its Paris warehouse, the firm also uses a mobile cobbler service that assists with cleaning and repairing Veja sneakers. Eleven Veja cobblers work for the brand overall, and they have fixed almost 18,000 pairs of shoes thus far. 

Dover Street Market and Veja Collaborate on a Sneaker Collection
Photo: DOVER STREET MARKET

Prices for the premium Dover Street Market Ginza in Japan range from 250 yen to 40,000 yen for the limited-edition Veja line. 

After first running at Veja shops in Berlin and Paris, Veja extended its cobbler program earlier this year to additional locations in Madrid and a future site in Brooklyn. The brand started several high-end partnerships in 2022, working with designers including Mansur Gavriel and Marni. Veja and Reformation collaborated on a sustainable shoe that came in two hues earlier this month.  

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Conclusion

  • Veja and Dover Street Market have collaborated on a limited-edition footwear collection, featuring 20 designs of Veja’s V-90 model, crafted by the company’s in-house cobbler, Walter.
  • The collaboration emphasizes artistry and sustainability, with Walter using recycled leftover leather to create unique designs on the rear of each pair of sneakers.
  • Veja has expanded its cobbler program globally, with in-house cobblers working in various locations, and the brand has engaged in high-end partnerships with designers like Mansur Gavriel, Marni, and Reformation.
  • The limited-edition Veja line is available at premium prices, ranging from 250 yen to 40,000 yen at Dover Street Market Ginza in Japan, showcasing the brand’s commitment to craftsmanship, sustainability, and exclusive collaborations.

Join the LUXURIOUX world, and discover a new level of opulence. Our editors and writers are dedicated to finding what is truly the best in class across many facets of life. Experience the finest things only your imagination and money can afford.

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The Dover Street Market and Veja collaboration transcends the boundaries of conventional fashion, marrying avant-garde design with a commitment to sustainability. This collection is not just about shoes; it's a statement – a testament to the power of creativity and consciousness converging on the cutting edge of style.