Automobili Lamborghini unveiled a bespoke Ad Personam Urus SE at an exclusive private event in Miami Beach, celebrating the city’s vibrant culture and artistic flair. This special edition, crafted by Lamborghini’s Centro Stile design center and Ad Personam customization team, showcases the limitless personalization options available to customers. As the brand’s first plug-in hybrid electric vehicle (PHEV) Super SUV, the Urus SE boasts an 800 CV hybrid powertrain, marking a significant milestone in Lamborghini’s journey toward a fully hybridized lineup.
The unveiling in Miami Beach brought together Lamborghini’s top executives and esteemed guests to witness the unique livery of the Ad Personam Urus SE. This masterpiece required an additional 230 hours of intricate painting and testing, emphasizing Lamborghini’s commitment to artistry and individuality.
Notable design features include a striking Blu Glauco highlight, contrasted with shades of grey and black. Key elements such as the Nero Noctis front lip with Blu Glauco detailing, Grigio Telesto mirror caps with pinstripes, and a Nero Noctis rear diffuser with matching accents encapsulate the Miami lifestyle’s dynamic essence. Inside, the Urus SE offers luxurious unicolor leather upholstery, custom kick plates, and a polished carbon fiber dashboard with “MIAMI” prominently engraved.
Guests were also treated to a preview of Lamborghini’s latest innovation, the Temerario, the successor to the Huracán. This twin-turbo V8 hybrid supercar delivers 920 CV and accelerates from 0-100 km/h (0-62 mph) in just 2.7 seconds, redefining Lamborghini’s performance standards.
Mitja Borkert, Lamborghini’s Design Director, shared his insights on the bespoke livery:
“With this authentic piece of art, we have created the most sophisticated livery ever seen on the Urus, embodying our vision of Miami’s vibrant lifestyle and diversity.”
Chairman and CEO Stephan Winkelmann emphasized the brand’s innovation and connection to Miami:
“We are always excited to bring true innovation and artistry to Miami, especially during this moment when the city is filled with inspiring creatives, designers, and artists. The Urus SE showcases the infinite customization possibilities of our Ad Personam program.”
The Miami-inspired Urus SE stands as a testament to Lamborghini’s ability to merge technical excellence with artistic ingenuity. The interplay of Blu Glauco and contrasting tones highlights the SUV’s dynamic proportions and iconic design. The unicolor leather interior and commemorative carbon fiber details elevate the driving experience, blending sophistication with exclusivity.
The unveiling of the Ad Personam Urus SE in Miami highlights Lamborghini’s commitment to innovation, personalization, and artistry. By combining hybrid performance with bespoke design, the Urus SE represents a significant step forward for the brand as it transitions into a fully hybridized era. As Lamborghini continues to push boundaries, creations like the Miami-inspired Urus SE ensure the brand remains synonymous with luxury, performance, and individuality.
