Rolls-Royce Motor Cars has inaugurated its Private Office Seoul in South Korea, marking the fourth global location outside Goodwood, following Dubai, Shanghai, and New York. This exclusive studio offers a one-of-a-kind Rolls-Royce experience, enabling clients to collaborate directly with a Seoul-based Bespoke designer to craft highly personalized commissions. As the Asia Pacific region continues to grow as a hub for innovative luxury, Private Office Seoul strengthens Rolls-Royce’s connection with its clientele while elevating the brand’s reputation for unmatched craftsmanship and exclusivity.
Located in the heart of Jamsil, a dynamic area where tradition blends seamlessly with modernity, Private Office Seoul serves as a creative sanctuary for discerning clients. The serene and sophisticated atmosphere is designed to inspire collaboration and creativity, showcasing Rolls-Royce’s commitment to providing an unparalleled luxury experience.
This new Private Office offers clients the chance to work closely with a Bespoke designer and client experience manager to bring their dreams to life. Whether through unique color palettes, intricate design details, or personalized elements, every commission reflects the client’s individuality. The Asia Pacific region’s increasing demand for innovative and ambitious commissions underscores the significance of this milestone, as the new office responds to growing interest in personalized luxury vehicles.
Chris Brownridge, Chief Executive of Rolls-Royce Motor Cars, emphasized the significance of the Private Office Seoul, stating:
“Today’s inauguration of a permanent Private Office in Seoul signals a defining moment for Rolls-Royce Motor Cars in South Korea. Following significant demand for ambitious and exceptional Bespoke commissions, Private Office Seoul will offer our valued clients in the Asia Pacific region an opportunity to work directly with a Rolls-Royce designer, enhancing their experience whilst also complementing and supporting our valued dealer partners.”
He added, “We are now bringing Goodwood closer to our clients in this significant region, and we look forward to welcoming them to this new creative outpost. In a joint pursuit of perfection, our Private Office clients will embark on a very special journey with us, as we together bring their dreams and ideas to life in the creation of their unique and deeply personal Rolls-Royce.”
Private Office Seoul’s interior design reflects Rolls-Royce’s timeless elegance and commitment to blending heritage with innovation. Local cultural influences add a layer of sophistication, creating an inviting ambiance that fosters creativity.
Clients also gain access to the prestigious Rolls-Royce Private Collection, featuring limited-edition motor cars designed around distinct themes. These exclusive vehicles showcase the unparalleled artistry and craftsmanship of the Bespoke Collective, serving as a source of inspiration for personalized commissions.
With the addition of this new facility, Rolls-Royce expands its global network of Private Offices, ensuring that its commitment to excellence reaches discerning clients across the world.
