Rolls-Royce Motor Cars Abu Dhabi has officially inaugurated its latest luxury showroom in the capital city of the United Arab Emirates. This state-of-the-art space represents a blend of modernity and tradition, designed to cater to the younger, self-made clientele while maintaining the marque’s reputation for unparalleled craftsmanship. The opening celebrates a pivotal milestone, reinforcing Rolls-Royce’s position as a true House of Luxury and solidifying its presence in one of the world’s most visionary cities.
The new showroom offers an immersive Rolls-Royce experience, reflecting the brand’s latest visual identity while radiating modern sophistication. The design features innovative digital technology, artistic lighting installations, and a warm, contemporary interior that exudes luxury.
At the heart of the showroom lies the Bespoke Commissioning Atelier, a dedicated space where clients can bring their dream vehicles to life. Visitors can explore a vast selection of personalized options, from surface finishes and wood veneers to embroidery threads and fabrics. Complementing this is the Cabinet of Curiosities in the lounge area, which showcases unique, conversation-starting pieces alongside a hospitality lounge for clients to relax in comfort.
To mark the grand opening, Rolls-Royce unveiled the Ghost Series II for the first time in the region. This highly anticipated model features a modern design with an illuminated Pantheon grille, refined headlamp graphics, and a sleek exterior. Beneath its elegant façade lies a powerful 6.75-litre V12 engine, ensuring the brand’s signature “Magic Carpet Ride.”
Tarek Moataz, General Manager of Rolls-Royce Motor Cars Abu Dhabi, expressed the significance of the occasion:
“The unveiling of our new showroom in Abu Dhabi marks a significant milestone in further cementing our brand’s position as a true House of Luxury. It provides a perfect home to showcase our exceptional motor cars in a space that embodies the spirit of Rolls-Royce.”
He further emphasized Abu Dhabi’s unique status as a hub of culture and progress:
“Abu Dhabi, with its rich blend of cultures and visionary approach to sustainable development and economic diversification, stands as a beacon of human ambition and progress. Opening our doors here is not only an honor but also a reflection of the importance of Rolls-Royce Motor Cars Abu Dhabi to our distinguished marque.”
The showroom’s interior is a masterclass in contemporary luxury. Combining modern aesthetics with traditional Rolls-Royce craftsmanship, the space resonates with younger clients while maintaining timeless elegance. The Bespoke Commissioning Atelier allows clients to explore endless customization possibilities, creating vehicles that are true reflections of their individuality.
The addition of cutting-edge digital technology, such as innovative lighting displays, enhances the immersive experience, while the Cabinet of Curiosities provides a sensory-driven environment for inspiration. The Ghost Series II, with its understated yet bold design, exemplifies the brand’s pursuit of perfection, showcasing a seamless blend of performance and artistry.
With the unveiling of the Ghost Series II, this space is poised to become the ultimate destination for the region’s most sophisticated car enthusiasts, setting the stage for the future of luxury in the Middle East.
