Gaydon, UK – July 10, 2025 – Two of Britain’s most celebrated names in luxury have joined forces. ELEMIS, the award-winning premium skincare brand, has officially become the Global Skincare Partner of Aston Martin, marking the beginning of a multi-year international collaboration that redefines how wellness and performance coexist in modern luxury.
This landmark alliance connects heritage craftsmanship with contemporary innovation, aligning the skincare leader with one of the world’s most prestigious high-performance automotive marques. Together, the brands are set to deliver exclusive co-branded experiences, luxury activations, and bespoke product collaborations designed for discerning audiences worldwide.
At its core, this partnership highlights shared values: precision, quality, heritage, and innovation. Both ELEMIS and Aston Martin are global ambassadors of British excellence, with legacies rooted in uncompromising performance and meticulous craftsmanship.
The collaboration will bring the ELEMIS experience directly into Aston Martin’s lifestyle universe. Guests attending flagship automotive showcases and brand events will have access to premium skincare consultations, treatments, and curated product moments, ensuring that wellness and indulgence are seamlessly integrated into the luxury automotive lifestyle.
This alignment reflects a broader shift in luxury culture—from ownership of products to immersive, multi-sensory experiences that speak to wellness, performance, and modern sophistication.
Partnership Debut at Goodwood Festival of Speed
The first public unveiling of the collaboration takes place at the Goodwood Festival of Speed (10–13 July 2025). At this iconic celebration of British motorsport, ELEMIS will curate an exclusive Skin Spa retreat inside Aston Martin’s official Hospitality Lounge.
VIPs, media, and invited guests will be invited to indulge in express facials, advanced skin diagnostics, and personalized consultations—a welcome pause of rejuvenation amid the high-adrenaline atmosphere of Goodwood’s legendary hill climb.
Adding to the immersive experience, the ELEMIS Skin Spa Airstream, which recently impressed audiences at the British Grand Prix, will make its Goodwood appearance. The custom-built mobile spa is designed as a luxury sanctuary on wheels, offering a curated edit of the brand’s Pro-Collagen bestsellers and performance-driven skincare innovations.
Pebble Beach and Beyond
Following its Goodwood debut, the partnership will travel across the Atlantic to Pebble Beach Concours d’Elegance in August 2025. At this prestigious automotive showcase in California, ELEMIS will launch a Pop-Up Spa at The Aston Martin House, offering international guests a fusion of high-performance automotive artistry and restorative self-care.
Future activations across global automotive events and luxury destinations will continue to strengthen the partnership, each one designed to reflect the intersection of speed, beauty, and lifestyle excellence.
Leadership Commentary
Sean Harrington, Co-Founder & CEO of ELEMIS, described the partnership as a natural evolution of the brand’s mission:
“At ELEMIS, the pursuit of excellence has always been anchored in innovation, craftsmanship, and care—values we proudly share with Aston Martin. This partnership allows us to craft immersive, sensorial experiences that redefine modern luxury, bringing together high-performance skincare and high-performance engineering for a global audience.”
Stefano Saporetti, Director of Brand Diversification at Aston Martin, emphasized how the collaboration reflects the brand’s evolving luxury strategy:
“By integrating premium skincare experiences into our events and flagship locations, Aston Martin enhances the holistic luxury lifestyle associated with our brand. These bespoke activations—from Goodwood to Pebble Beach—are designed to resonate deeply with our clients, offering unforgettable experiences that reflect the modern shift in luxury from ownership to emotional connection.”
Why This Partnership Matters
The ELEMIS x Aston Martin partnership represents more than a brand alignment—it signifies a broader cultural movement in luxury. Today’s high-net-worth clients seek curated experiences that blend performance with wellness, heritage with innovation, and exclusivity with accessibility.
Through this partnership, Aston Martin strengthens its position as a lifestyle curator beyond automotive design, while ELEMIS extends its influence into new international markets through co-branded activations and alignment with the Aston Martin Aramco Formula One
The collaboration between ELEMIS and Aston Martin marks a new era in luxury partnerships. By merging the adrenaline-fueled world of high-performance automotive design with the restorative calm of advanced skincare, the partnership offers clients and enthusiasts an unprecedented balance of performance and wellness, heritage and modernity, excitement and rejuvenation.
From Goodwood to Pebble Beach, and soon to international stages beyond, this partnership underscores the evolution of luxury into something far more than possession—it becomes a lifestyle of immersive, unforgettable experiences.
