Birks Strengthens Global Footprint as Sales Jump After Mauboussin Deal

Birks Group is reporting one of its strongest periods in recent years, with first-half fiscal 2025 results showing major gains driven by its newly acquired European brand and steady customer demand in Canada.

The luxury jeweler posted CAD 111.8 million in revenue for the first six months of the fiscal year, a 21% increase from the same period last year. A significant portion of that boost came from Mauboussin, the historic French jewelry house Birks purchased earlier this year. The company said the acquisition not only added new revenue streams but also widened its international reach.

 

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Retail performance in Canada also remained solid, contributing to the company’s momentum. Customers continued to shop for fine jewelry across Birks boutiques, supporting higher margins through premium product lines.

Adjusted EBITDA rose to CAD 8.8 million, nearly doubling last year’s CAD 4.8 million. Net income also improved, reflecting both stronger sales and operational efficiency across the business.

Birks added that integrating Mauboussin into its portfolio has created new opportunities in Europe, where the French brand maintains strong recognition. The company plans to expand Mauboussin’s presence while continuing to invest in its own luxury retail network.

Overall, Birks says its positive results position the company for a stronger finish to the fiscal year as it focuses on growth across both continents.

 

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