Arese, Italy – June 24, 2025 – Few brands in the automotive world inspire as much passion, loyalty, and admiration as Alfa Romeo. This year, the legendary Italian marque proudly celebrated its 115th anniversary with a series of emotional tributes, innovative initiatives, and a landmark gathering at the Alfa Romeo Historical Museum in Arese.
Marking more than a century of design, performance, and Italian pride, the event reinforced Alfa Romeo’s unique position as not just a car manufacturer, but a cultural symbol of sportiness, innovation, and community.
A Century-Old Bond Between Brand and Fans
Since its founding in 1910, Alfa Romeo has created some of the most iconic cars in automotive history. From early racing triumphs to groundbreaking design and modern innovations, the brand has always been defined by a blend of technical mastery and emotional connection.
What sets Alfa Romeo apart is the deep, authentic relationship with its global fan base. The 115th anniversary reaffirmed this enduring connection, bringing together thousands of enthusiasts and over 300 official Alfa Romeo clubs from around the world to celebrate not just a brand, but a shared way of life.
A Video Tribute to 115 Years of Excellence
To honor the milestone, Alfa Romeo released a special anniversary video, highlighting some of the brand’s most meaningful achievements in 2025. This moving narrative blends heritage with contemporary triumphs, showcasing how the brand continues to evolve while staying true to its Italian roots.
Key highlights from the film include:
- The Alfa Romeo 33 Stradale Book – A stunning tribute to the new, custom-built supercar. Created entirely by the Alfa Romeo team, the publication reveals never-before-seen images, behind-the-scenes stories, and exclusive interviews with the designers and engineers who brought this masterpiece to life.
- Partnership with Luna Rossa – Celebrating Italian excellence beyond the road, Alfa Romeo joined forces with the iconic sailing team competing in the 38th America’s Cup. Set in Naples, the event symbolizes shared values of performance, precision, and national pride.
- Collaboration with Jasmine Paolini – Tennis star Jasmine Paolini became a brand ambassador, embodying the spirit of passion and determination. Her historic double victory at the Italian Open crowned a remarkable season, further strengthening Alfa Romeo’s bond with global sports.
- Commercial Success with Junior – Alfa Romeo’s newest model, the Junior, surpassed 42,000 orders since launch, underscoring the brand’s strong momentum in 2025.
Together, these moments showcase a brand in constant evolution, looking to the future while proudly celebrating its roots.
The Celebration at the Alfa Romeo Historical Museum
On June 22, 2025, the Alfa Romeo Historical Museum in Arese became the epicenter of global automotive passion. More than 1,300 guests and 350 Alfa Romeo vehicles gathered for an unforgettable program of activities.
Highlights of the event included:
- Track Experiences and Parades – Enthusiasts participated in driving sessions, regularity races, and spectacular parades featuring both classic and modern Alfa Romeos.
- Flash Mob of 115 Cars – A symbolic moment saw 115 Alfa Romeo vehicles spelling out “Alfa Romeo 115” on the museum’s internal track, creating a powerful visual tribute to the brand’s legacy.
- Anniversary Conference – The “115 Years of Alfa Romeo” conference revisited key milestones, including the showcase of the wind tunnel model for the new 33 Stradale.
- Tributo GTA Parade – Honoring the 60th anniversary of the legendary Giulia Sprint GTA, the parade celebrated the timeless spirit of racing and performance that defines Alfa Romeo.
- Global Club Meeting – Representatives from official clubs worldwide exchanged stories and ideas, strengthening the sense of belonging that unites Alfisti across generations.
The event also marked the 10th anniversary of the museum’s reopening, adding another layer of significance to the celebrations.
A Digital Celebration: The 115th Anniversary e-Book
Complementing the physical event is the release of a 115th Anniversary interactive e-book. This digital publication chronicles the brand’s remarkable journey, from the first A.L.F.A. 24 HP in 1910 to the modern era of performance SUVs and electrified models.
The e-book features:
- Rare archival photography from the Historical Museum in Arese
- Insights from design leaders such as Ralph Gilles, Chief Design Officer at Stellantis
- Expert commentary from Lorenzo Ardizio, curator of the Alfa Romeo Historical Museum
- The story behind the evolution of the Biscione logo and the iconic Trefoil front grille
- Exclusive features on Alfa Romeo’s most significant performance cars
This digital archive not only celebrates the past but also projects Alfa Romeo’s vision for the future—where luxury, performance, and connectivity converge.
Alfa Romeo: A Living Legacy
From Milan in 1910 to a global presence today, Alfa Romeo has remained synonymous with Italian style and driving passion. Its current lineup, including the Giulia, Stelvio, Tonale, and the highly anticipated 33 Stradale, carries forward the brand’s DNA of performance and elegance.
As part of the Stellantis portfolio, Alfa Romeo continues to blend heritage with innovation, offering vehicles equipped with hybrid powertrains, advanced connectivity, and state-of-the-art driver assistance systems—all while retaining the thrill that has defined Alfa Romeo for more than a century.
TcFrom exclusive books and global partnerships to digital tributes and fan gatherings, the brand continues to inspire generations of drivers and enthusiasts alike.
With its eyes set firmly on the future, Alfa Romeo proves that true icons never fade—they evolve, inspire, and lead, carrying forward a spirit of innovation that has defined the brand for over a century.
