Bentley Motors has announced its plans to expand its European market presence with the establishment of Bentley Tbilisi in Georgia. Officially opened to customers and enthusiasts as of November 22, the state-of-the-art showroom and workshop are set to launch fully in spring 2025. Located at Aghmashenebeli Alley 129 in Tbilisi, this venture marks Bentley’s commitment to bringing its unparalleled luxury automotive experience to a new audience in Georgia.
Bentley Tbilisi, operated by the exclusive Georgian retailer Tegeta, will feature a 330-square-meter showroom paired with a 730-square-meter workshop. This facility underscores Bentley’s dedication to providing exceptional service, both in sales and after-sales.
This expansion coincides with Bentley Motors’ robust performance in 2024, with an operating profit of €261 million and 5,476 extraordinary vehicles delivered globally. Europe accounted for 19% of these deliveries, with 1,054 cars sold in the region, highlighting the brand’s growing footprint.
The timing of Bentley Tbilisi’s launch is particularly significant as the company introduces groundbreaking innovations such as the fourth-generation Continental GT and the Flying Spur Speed, both equipped with Ultra Performance Hybrid powertrains. The increased demand for Mulliner personalization services further cements Bentley’s leadership in the luxury automotive market.
Richard Leopold, Regional Director for Europe, UK, and MEAI, commented on the milestone:
“This appointment marks a new milestone for Bentley Motors in Georgia, a market we see with opportunity. This opening is ideally timed, fresh from unveiling the fourth-generation Continental GT, the definitive grand tourer. We look forward to working closely with the Bentley Tbilisi team to ensure success in the region and welcoming customers to experience our full range of models and Bentley experiences.”
Bentley Tbilisi will be a haven for luxury car enthusiasts, offering a meticulously designed showroom to reflect Bentley’s heritage and innovative spirit. The new workshop will provide top-tier maintenance and customization services, aligning with Bentley’s reputation for excellence.
The introduction of the fourth-generation Continental GT and the Flying Spur Speed emphasizes Bentley’s dedication to merging performance with sustainability through its Ultra Performance Hybrid powertrains. These models, coupled with Mulliner’s bespoke personalization options, ensure that customers can craft vehicles that are as unique as their tastes.
The launch of Bentley Tbilisi marks a pivotal moment in Bentley Motors’ European expansion, offering Georgian customers the opportunity to immerse themselves in the brand’s world of luxury and innovation. Scheduled for its official opening in Q1 2025, Bentley Tbilisi is poised to become a cornerstone of the luxury automotive landscape in the region. As Bentley continues to redefine automotive excellence, this new venture signifies a bright future for both the brand and its growing customer base in Georgia.
