Bugatti, the legendary name synonymous with high-performance cars and unparalleled luxury, is now turning heads in the world of interior design. During the prestigious Milan Design Week 2024, Bugatti Home officially opened its first permanent design atelier, housed in the iconic Palazzo Gallarati Scotti. With this move, the brand brings its distinctive blend of artistry, innovation, and exclusivity into the heart of one of the world’s most influential design capitals.

More than just a showroom, the Bugatti Home Atelier offers a fully immersive experience that captures the spirit of the brand’s DNA. Designed to reflect the same high standards of precision and personalization that define its hyper sports cars, the space invites visitors to explore, customize, and create. At the center of this vision is the Configuration Studio—a dedicated space where clients can interact with a wide selection of materials and finishes to design interiors that are not only luxurious but deeply personal.

This new chapter in Bugatti’s design journey is marked by the unveiling of its latest Capsule Collection. Drawing inspiration from the aerodynamic elegance of Bugatti vehicles, the collection includes the sculptural TYPE_18 dining chair and the sleek TYPE_17 armchair, both built with bold aluminum structures and performance-driven aesthetics. The TYPE_19 bed features a floating headboard that evokes the movement of ocean waves, while the TYPE_20 barstool balances technical refinement with modern elegance.

The artistry doesn’t stop at furniture. The new accessory collection brings tactile beauty to everyday living. Standout pieces include Murano-blown blue glass vases, luxurious cashmere throws with quilted 3D textures, 3D-printed porcelain-style trays, enamel-coated copper glasses, and a sophisticated backgammon set handcrafted from wood and leather. Each item is made in Italy, demonstrating Bugatti’s commitment to pushing the boundaries of craftsmanship and material innovation.

According to Wiebke Ståhl, Managing Director of Bugatti International, “The new Bugatti Home Atelier draws on Milan’s legacy in design and fashion, offering a uniquely tailored experience to clients.” The opening not only cements Milan’s importance to the brand’s global strategy but also underscores Bugatti’s evolving vision for the luxury lifestyle space.

Following successful showcases in Paris and Dubai, the Milan atelier signals Bugatti Home’s continued global expansion. With this latest step, the brand reinforces its mission to bring hypercar-level craftsmanship into the home—redefining what it means to live beautifully and boldly.