Bulgari’s Latest Masterpieces Unveiled at Geneva Watch Days: A New Era of Innovation and Artistry
Geneva Watch Days 2025 served as the stage for Bulgari to reveal its latest collection of timepieces, each a testament to the brand’s ongoing commitment to pushing the boundaries of watchmaking. The new releases showcased a fusion of artistic collaboration, material innovation, and technical mastery, reinforcing Bulgari’s position at the pinnacle of luxury horology. The stars of the show included a unique artist collaboration in the Octo Finissimo line, a tourbillon watch with a dial carved from ancient marble, and a bold new direction for the iconic Aluminium collection.
The Octo Finissimo: A Canvas for Art and Grandeur
The Octo Finissimo collection has long been celebrated for its record-breaking thinness and architectural design. This year, Bulgari elevated the line from a technical marvel to a canvas for profound artistic expression.
The Octo Finissimo Lee Ufan x Bulgari
Approximately $4,000 – 10,000.
In a stunning collaboration, Bulgari partnered with Korean-born artist Lee Ufan, whose work explores the dialogue between seemingly static objects and the infinite. This philosophy is brought to life in a limited-edition timepiece that is both a watch and a piece of wearable art. The design is based on Ufan’s renowned work, which juxtaposes a rock, symbolizing stability and limitation, with the boundless reflection of a mirror.
The watch’s 40mm titanium case and bracelet are meticulously hand-filed, creating a unique texture that contrasts with the serene, mirrored dial. This mirrored surface is the core of Ufan’s artistic vision, creating a dynamic interplay of light and reflection. The timepiece, which measures just 5.5mm high, is powered by the ultra-thin BVL 138 micro-rotor caliber. Each of the 150 pieces is personally signed on the caseback with Lee Ufan’s handwritten script, adding an intimate and exclusive touch.
The Octo Finissimo Marble Tourbillon
Approximately $150,000 to $170,000
Continuing the theme of artistic materials, Bulgari unveiled the Octo Finissimo Marble Tourbillon. This 40mm extra-thin platinum timepiece is a true masterpiece of material innovation and horological finesse. Its dial is meticulously carved from deep-blue Italian marble, a material forever entwined with the grandeur and emotional power of Roman culture.
The marble dial is a feat of engineering in itself, as the material is notoriously difficult to work with. It serves as a majestic backdrop for a flying tourbillon, which is driven by the manual-wind BVL 268 movement. This unique marriage of geological beauty and technical virtuosity makes the watch a testament to Bulgari’s ability to transform challenges into triumphs. Limited to just 30 pieces, this watch is designed for those who appreciate a truly unique blend of art, history, and craftsmanship.
The New BVLGARI BRONZO Collection
Approximately $5,440
For the first time in its history, the storied Aluminium line welcomes a new material: bronze. The new BVLGARI BRONZO Collection injects a sense of strength and character into the line, with bronze’s unique ability to develop a personal patina over time. This evolution of the material reflects the wearer’s journey and lifestyle, making each watch a living record of their experiences.
The Bronzo Chronograph
Approximately $6,820
This model draws inspiration from motorsport precision, featuring a sandblasted bronze case and a black rubber bezel that provides a striking contrast. The dial is equipped with azuré counters and a tachymeter scale, designed for both functionality and aesthetic appeal. The watch is powered by the B381 automatic chronograph movement and has a 42-hour power reserve.
The Bronzo GMT
Approximately $5,460
The sibling to the chronograph, the Bronzo GMT, is built for the modern traveler. It features a 40mm sandblasted bronze case, a black rubber bezel, and a lacquered 24-hour disc. The rose-gold-plated hands provide clear legibility, while the B192 automatic GMT caliber offers a 50-hour power reserve. With 10 ATM water resistance, it is a robust and stylish companion for any adventure.
Bulgari’s 2025 novelties are not just about new models; they represent a bold vision for the future of luxury watchmaking. By seamlessly blending the worlds of high art and high horology, Bulgari continues to create timepieces that are more than just instruments for telling time. They are expressions of creativity, stories of materials, and symbols of personal journeys. From the minimalist philosophy of Lee Ufan to the timeless grandeur of Italian marble and the evolving character of bronze, these new watches capture the essence of what it means to be a truly modern and innovative brand.
