Courtesy: Maserati

Giovanni Perosino joins Maserati as the new global Chief Marketing Officer.

By Antonio Perez

Step into the world of automotive excellence as Giovanni Perosino assumes the role of Maserati’s new global Chief Marketing Officer

Key Takeaways
  • Giovanni Perosino brings extensive marketing expertise to Maserati as its new CMO.
  • Explore the strategic direction and innovative campaigns under Perosino‚Äôs leadership.
  • Witness the evolution of Maserati‚Äôs brand image and market positioning.

Join the LUXURIOUX world, and discover a new level of opulence. Our editors and writers are dedicated to finding what is truly the best in class across many facets of life. Experience the finest things only your imagination and money can afford.

By subscribing to our newsletter(s) you agree to our User Agreement and Privacy Policy & Cookie Statement

Giovanni Perosino has taken on the mantle of Maserati’s latest global Chief Marketing Officer, marking a notable addition to the leadership echelon of the esteemed House of the Trident. Originating from Turin, Perosino commenced his incumbency in Modena on January 8th. With over two decades of experience in the global automotive and luxury domains, the Italian executive’s designation underscores his deep-seated commitment to this domain, particularly to high-performance automobiles.

Courtesy: Maserati

His professional trajectory commenced at FIAT, where he assumed the role of Communications Director for Lancia back in 2001. Over the ensuing decade, he climbed the corporate ladder within the Group, ultimately attaining the position of Group Vice-President of Marketing Communications under the mentorship of Sergio Marchionne.

Courtesy: Maserati

From 2010 to 2019, Perosino made substantial contributions to Volkswagen Group and Audi’s marketing endeavors, spearheading successful product unveilings, lauded advertising campaigns, and strategic communication endeavors.

Courtesy: Maserati

In late 2019, he took on the mantle of Chief Commercial Officer at Lamborghini, overseeing a global team tasked with sales, post-sales services, dealer operations, and more.

His most recent role, before joining Maserati, was as the Chief Marketing Officer at ITA Airways, where he concluded his tenure in 2023. Giovanni Perosino will helm Marketing & Communications under the leadership of Maserati Brand CEO Davide Grasso in his new capacity at Maserati.

Grasso expressed his contentment at Perosino’s inclusion, emphasizing the anticipation of invaluable contributions aligned with the company’s objectives.

Courtesy: Maserati

In reciprocation, Perosino conveyed his excitement at re-entering the automotive arena after a brief hiatus, underscoring the singular opportunity presented by Maserati’s esteemed reputation and its prospects in mobility.

Maserati, celebrated for its distinct automobiles renowned for their panache, technology, and exclusivity, upholds a legacy of eminence. The marque’s array, encompassing the Quattroporte, Ghibli, Levante, and Grecale models, epitomizes Italian automotive prowess, melding performance, sophistication, and safety across over 70 markets worldwide. Incorporating hybrid and electric powertrains underscores Maserati’s commitment to sustainable mobility, with aspirations for a fully electric lineup by 2030.

Join the LUXURIOUX world, and discover a new level of opulence. Our editors and writers are dedicated to finding what is truly the best in class across many facets of life. Experience the finest things only your imagination and money can afford.

By subscribing to our newsletter(s) you agree to our User Agreement and Privacy Policy & Cookie Statement

‚ÄúI am thrilled to join Maserati and contribute to its legacy of luxury and performance.‚ÄĚ - Giovanni Perosino, Maserati‚Äôs new CMO.