Sky News states that the company’s co-founders, Sean Thomas and George Treves, are considering a “potential” sale. They established the company in 1985.

City sources say they haven’t committed to a sale, and they haven’t commented on the report. Naturally, the amount a potential buyer is willing to pay will have an impact on their decision to sell.

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However, how much may the company be worth? According to Sky, one analyst has put the price at about £50 million. Naturally, that is highly conditional on the amount of interest in purchasing it and the number of additional potential purchasers that surface once the business is operational.

With 123 stores and 54 concessions throughout the UK, as well as concessions in Germany and Belgium, the firm is nearly 40 years old. With 575 wholesale wholesalers worldwide, including 165 in the United Kingdom and Ireland and 410 in other nations, it sells worldwide via its website.

Earlier this month, it reserved a space at Liverpool One to serve as its new flagship.

The founders control 100% of White Stuff, which employs 1,200 people and is headed by Jo Jenkins, a former head of clothing and beauty at M&S who took over in 2017.

During the first pandemic period, the company lost money. However, the following year, it turned a profit again. The company then announced a 13.3% year-on-year increase in total revenues to £151.4 million for the 52 weeks ending 29 April 2023.

The EBITDA profit increased from £2.9 million to £7 million after adjusting for non-recurring things, including business rates relief and grants tied to COVID-19.

Afterward, in November and December of 2023, it also revealed a 16% increase in sales.