Introducing Longitude 77 : Pernod Ricard’s Remarkable Venture in Dubai

By BrainJ

Exquisite Fusion of Tradition and Modernity

Key Takeaways
  • Exquisite Fusion: Longitude 77 seamlessly blends tradition with modernity, offering a sensory journey through Dubai's rich heritage.
  • Culinary Excellence: Indulge in a gastronomic delight with a menu curated by world-renowned chefs, combining local ingredients with global influences.
  • Masterful Mixology: Experience the art of cocktail making at its finest with signature concoctions crafted by expert mixologists.

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Introducing Longitude 77 is more than simply another project; it represents Pernod Ricard’s steadfast dedication to creating exceptional experiences through innovation and quality. This one-of-a-kind spot in the middle of Dubai is about to change the game when it comes to high-end hospitality and cocktail culture in the region.

Introducing Longitude 77

Each and every one of Longitude 77’s details has a purpose. The ambiance is a perfect blend of modern style with the rich history of Dubai, creating an atmosphere that is both elegant and inviting. Guests are taken on a sensory adventure unlike any other, thanks to the carefully designed atmosphere and the enticing scent of custom cocktails.

Take your taste buds on a gourmet adventure prepared by chefs from around the globe. Flavors from all around the world come together in our menu’s diverse combination of ingredients. No matter your preference—the robust flavors of Middle Eastern food or the subtle complexities of European cuisine—our meticulously prepared dishes are sure to satisfy your cravings.

Enter our immersive cocktail lounge and set sail on an adventure. By constantly challenging themselves creatively, our team of master mixologists is raising the bar for cocktail crafting. Try one of our unique cocktails, crafted with care and infused with creativity from the region’s many cultures.

Longitude 77 is more than a place to stay; it’s a lively community where people with similar interests gather to share in life’s milestones. Our adaptable venues offer the ideal setting for any event, whether it’s a business gathering, a celebration, or just a way to relax after a hard day.

We are devoted to sustainability in all aspects of our business since we are environmental stewards. We work hard to reduce our environmental effect while increasing our positive social impact through measures such as using energy-efficient methods and purchasing food from nearby farms.

Here at Longitude 77, we are born with an entrepreneurial spirit. We are always testing the limits of what is possible, whether it’s through the use of innovative cocktail techniques or state-of-the-art technology. Come explore with us as we reimagine hospitality for the modern digital era.

Feel the enchantment of Longitude 77 firsthand as you go on a sensory journey unlike any other. At Dubai’s newest restaurant and cocktail spot, there’s a little something for everyone, from seasoned experts to inquisitive explorers. Embark on an exciting journey with us as we reimagine the meaning of luxury life.

Join the LUXURIOUX world, and discover a new level of opulence. Our editors and writers are dedicated to finding what is truly the best in class across many facets of life. Experience the finest things only your imagination and money can afford.

By subscribing to our newsletter(s) you agree to our User Agreement and Privacy Policy & Cookie Statement

Longitude 77 is not just a destination; it's a vibrant hub where like-minded individuals come together to celebrate life's moments