Luxury travel in 2025 continues to redefine itself, moving away from simple indulgence toward experiences that nurture body, mind, and spirit. At the forefront of this transformation is Aman’s visionary lifestyle brand, Janu, which is preparing to make its debut in the Americas with the highly anticipated Janu Turks and Caicos. Scheduled to open on the pristine northwest coast of Providenciales, this groundbreaking resort will set a new benchmark for Caribbean luxury wellness retreats.

Unlike conventional resorts, Janu blends community-driven social spaces, next-generation wellness facilities, and immersive natural experiences, creating a destination where human connection and personal rejuvenation thrive in harmony.

A First for the Americas: Why Turks and Caicos?

The Caribbean has long been a magnet for sunseekers, honeymooners, and luxury travelers, but Janu’s entry marks a shift in the region’s hospitality landscape. Set within a sprawling 1,800-acre nature reserve, Janu Turks and Caicos is more than just a resort—it’s an eco-conscious sanctuary that protects rare ecosystems while offering guests unparalleled access to white-sand beaches, hidden coves, and unspoiled natural beauty.

Providenciales, the most developed island in Turks and Caicos, was chosen strategically. With its international airport, turquoise waters, and reputation as one of the Caribbean’s most exclusive destinations, it provides the perfect setting for Janu’s dynamic lifestyle experiences.

Redefining Wellness: From IV Lounges to Meditation Studios

One of the standout features of Janu Turks and Caicos is its innovative wellness offering, designed to go far beyond the typical Caribbean spa. Guests will find:

• An IV lounge – a first-of-its-kind for the region, offering vitamin infusions and revitalizing treatments to restore energy.
• Apothecary bar – a modern take on ancient remedies, blending herbal tonics and elixirs designed for balance and vitality.
• Meditation studio – providing a quiet space for guided practices, mindfulness, and inner peace.
• 50-meter infinity pool – ideal for both fitness and leisure, surrounded by ocean views.

This holistic approach reflects Janu’s belief that wellness should be immersive, social, and future-focused, combining cutting-edge therapies with the restorative power of nature.

Social Wellness: The Heart of Janu’s Philosophy

Janu, meaning “soul” in Sanskrit, places human connection at the core of its philosophy. Unlike traditional luxury resorts that emphasize exclusivity and solitude, Janu encourages meaningful interactions between guests through shared activities, lively communal spaces, and curated events.

Whether it’s dining at the beach club’s multiple culinary venues, taking part in wellness workshops, or joining cultural experiences inspired by Caribbean traditions, Janu Turks and Caicos aims to create a sense of playful community without compromising privacy or sophistication.

Residences for the Next Generation of Luxury Travelers

The development will not only feature a resort but also a collection of exclusive Janu Residences. These beachfront homes, designed for seamless indoor-outdoor living, cater to affluent travelers seeking both investment opportunities and private sanctuaries within the Caribbean.

Each residence is carefully positioned to maximize oceanfront views and lush jungle surroundings, blending natural beauty with modern architecture. Owners will enjoy full access to Janu’s wellness facilities, concierge services, and vibrant lifestyle programming, ensuring an elevated standard of living year-round.

Aman’s Global Expansion: Janu’s Place in the Portfolio

Janu Turks and Caicos represents a pivotal milestone in Aman Group’s expansion strategy. While Aman has built its reputation on intimate, ultra-luxury retreats across Asia, Europe, and the Middle East, Janu was conceived as a more socially vibrant counterpart to the Aman experience.

Currently, Janu operates in four destinations worldwide, with Turks and Caicos becoming the fifth. Future Janu properties are already in development in Dubai, Diriyah, and AlUla, signaling the brand’s ambition to redefine luxury hospitality in some of the world’s most exciting destinations.

According to Vlad Doronin, Chairman and CEO of Aman Group:

“Turks and Caicos is an unrivaled destination in the Caribbean. It perfectly embodies Janu’s mission to create dynamic lifestyle experiences and foster genuine human connection. This property will immerse guests in the vibrant energy of the islands while introducing a new era of purposeful travel.”

Why Janu Turks and Caicos Matters in the Luxury Travel Landscape

The launch of Janu Turks and Caicos reflects broader trends shaping global travel in 2025:

• Wellness as a lifestyle, not a service: Guests now expect integrated wellness offerings that extend beyond the spa, from nutrition to mindfulness and biohacking treatments.
• Social luxury: Today’s travelers, especially Millennials and Gen Z, value community-driven experiences, networking opportunities, and interactive cultural immersion.
• Sustainable luxury: With its location inside a protected nature reserve, Janu underscores the growing importance of eco-conscious development in high-end hospitality.
• Blended living: The rise of branded residences like Janu’s beachfront homes reflects the demand for second homes with hotel-like services, appealing to global elites seeking flexibility.

What Travelers Can Expect

Guests visiting Janu Turks and Caicos will be able to experience:

• Immersion in pristine nature – with direct access to protected Caribbean ecosystems.
• Next-gen wellness therapies – from IV drips to holistic herbal remedies.
• Dynamic lifestyle programming – cultural events, wellness workshops, and culinary journeys.
• Luxury redefined – a balance of indulgence, purpose, and community.

For those accustomed to Aman’s ultra-private retreats, Janu will provide a refreshing alternative: luxury with soul, connection, and energy.

The Future of Janu

With 12 new Janu destinations in the pipeline, the brand is poised to become a dominant player in the global hospitality space. Turks and Caicos, however, holds special significance as the brand’s gateway to the Americas. By blending high-end design, forward-thinking wellness, and an ethos of community, Janu Turks and Caicos may well redefine what travelers expect from Caribbean luxury resorts in the years to come.

The Caribbean has no shortage of high-end resorts, yet Janu Turks and Caicos promises something truly distinctive: a marriage of innovation, wellness, and social vibrancy set against one of the most beautiful backdrops on Earth. As luxury travelers continue to seek deeper, more meaningful experiences, Janu’s debut in Turks and Caicos signals a new era of purposeful luxury hospitality.

This is more than a resort opening—it’s a statement that the future of travel lies not just in where people go, but in how they connect, rejuvenate, and live while they are there.