Five years after stepping away from Brock Collection, designer Kris Brock has returned to fashion with a new independent label, simply called Brock. The Texas-born designer introduced his namesake brand during Paris Fashion Week, unveiling a collection that combines his signature romantic aesthetic with a more accessible approach to luxury.
The debut collection features more than 80 pieces, including bias-cut slip dresses, pintucked cotton camisoles with lace detailing, bubble-hem skirts and vintage-inspired prints. Drawing on the designer’s familiar blend of Victorian influences and Western references, the collection retains the feminine sensibility associated with his previous label while introducing a more relaxed, everyday wardrobe.
Most pieces are priced below $1,000, reflecting Brock’s ambition to create designer clothing that feels attainable without compromising on craftsmanship or distinctive details. He describes the collection as wearable rather than overly delicate, with pieces designed to become regular parts of a wardrobe.
A New Direction for the Designer
Brock Collection, the label Kris Brock founded with his then-wife Laura Vassar, earned industry recognition after winning the CFDA/Vogue Fashion Fund award in 2016. Its designs attracted celebrities including Margot Robbie, Emma Stone and Meghan Markle, while retailers such as Barneys, Moda Operandi, Maxfield, Jeffrey and The Webster carried the brand.
However, the luxury fashion landscape has changed considerably since those years. Rising prices, the expansion of fast fashion and shifts in the retail market have influenced how consumers approach designer clothing. Brock said he wanted his new venture to offer a more accessible entry point into luxury while retaining the design identity that defines his work.
After presenting Brock Collection’s final ready-to-wear collection in March 2021, the designer stepped away from fashion to focus on creative projects through his consultancy studio. A collaboration with Los Angeles-based label V. Chapman earlier in 2026 renewed his interest in clothing design and helped pave the way for his solo venture.
For the new collection, Brock also took on the role of lookbook photographer, featuring model Constance Jablonski.
Romantic Details Meet Practical Design
The collection is built around tiered and ruffled dresses in cotton poplin and Italian jacquard, high-low hemlines, and voluminous separates made from lace and crinkled metallic cotton fabrics. Corset boning, drawstring ties and lace inserts—details traditionally associated with a garment’s construction or underlayers—are intentionally brought into view.
Brock’s tailoring background informs these design choices, particularly his use of boning in pieces intended for everyday wear. Some dresses feature open backs and straps that slip off the shoulders, creating an intentionally undone appearance while maintaining structure and support.
Balancing the collection’s romantic pieces are more practical, workwear-inspired designs. These include denim jeans influenced by vintage Levi’s cuts and a pale pink field jacket with a cinched waist, adding versatility to the otherwise highly feminine lineup.
Brock will release three collections annually while continuing to work from Los Angeles. The debut range is scheduled to launch in November, exclusively through Moda Operandi and the brand’s own e-commerce website.
Although the designer has not committed to a runway presentation, he has expressed interest in staging a future show in Paris, a city that has long inspired him. For now, the new label marks his return to fashion with a clear focus: distinctive, romantic design made easier to wear and more accessible to a broader luxury audience.
