Few collaborations generate as much excitement as when elite footballers and luxury watchmakers come together. The latest headline-making release sees Kylian Mbappé, Real Madrid’s star forward, team up with Hublot, the official timekeeper of the UEFA Champions League since 2015. The result is a limited-edition titanium watch, styled in the bold blue tones of the tournament’s iconic match ball.
Priced at £11,800, the Hublot Classic Fusion Chronograph UEFA Champions League Titanium has already become one of the most talked-about luxury drops of the season, combining precision Swiss watchmaking with the spirit of football’s greatest club competition.
A Watch Inspired by Champions League Glory
The watch honours the Champions League in more ways than one. Its gradient blue dial evokes the hues of the iconic star ball, while the titanium case embodies endurance and performance, attributes associated with both high-level football and Swiss horology.
Other notable features include a titanium frame that is both lightweight and durable, providing comfort for the wrist.
The Champions League star ball emblem appears at 3 o’clock on the dial, as a subtle homage to the tournament branding.
A 30-minute chronograph counter at 9 o’clock provides perfect timekeeping.
Blue calf and black rubber straps, engraved with the Champions League star emblem for a sporty look.
Limited edition: just 100 pieces are available worldwide
Every order includes a tiny Champions League trophy in a bespoke display box, an added touch that will appeal to both football enthusiasts and collectors.
Why Kylian Mbappé?
Hublot’s decision to front the campaign with Kylian Mbappé is no coincidence. At just 26, Mbappé has already cemented himself as one of the greatest forwards of his generation, with 87 Champions League appearances and 55 goals to his name. Despite his dominance, the trophy itself remains missing from his career achievements.
For both Hublot and Mbappé, the partnership represents ambition. Just as Mbappé seeks to lift the Champions League trophy with Real Madrid, this watch celebrates the pursuit of greatness and timeless moments on the biggest stage in club football.
Hublot and the Champions League: A Decade of Partnership
Hublot has been the official watch of the UEFA Champions League since 2015, a role that goes far beyond branding. The Swiss watchmaker’s presence is visible in nearly every match through fourth official substitutions and extra-time boards, making Hublot a familiar name to millions of fans worldwide.
Over the last decade, Hublot has produced limited-edition Champions League timepieces, but this collaboration with Kylian Mbappé elevates the connection between player and brand. By combining his star power with the tournament’s prestige, Hublot strengthens its position as the go-to luxury watchmaker for football.
Fans React to the Release
The announcement sparked a wave of social media reactions, with many fans praising both the aesthetics and the symbolism of the watch. Comments such as “Love that dial,” “Great watch,” and “Beautiful design” flooded platforms like Instagram and X (formerly Twitter).
For many, the addition of the mini Champions League trophy gift created even more buzz, turning the purchase into a collectible set.
Price and Exclusivity
At £11,800, the watch sits firmly in the luxury tier but remains more accessible than some high-end football collaborations. For context:
- Cristiano Ronaldo’s Jacob & Co. collection ranges from £22,000 to £92,000, making Mbappé’s Hublot collaboration appear relatively modest in comparison.
- Hublot’s Big Bang Unico series often exceeds £15,000, meaning this Champions League edition aligns with the brand’s established pricing.
Exclusivity also drives appeal. With just 100 units produced, collectors understand that availability will be limited, increasing the watch’s potential long-term value.
Football and Luxury Watches: A Growing Trend
The Mbappé x Hublot launch highlights a broader trend: footballers and luxury watches are increasingly intertwined. Players like Ronaldo, Lionel Messi, and Neymar have all been associated with watch brands, reinforcing the crossover between sport and status.
Why does this matter?
- Cultural influence – footballers are global icons, shaping trends beyond the pitch.
- Brand synergy – watchmakers gain access to millions of fans, while players align themselves with symbols of timeless prestige.
- Collectibility – limited-edition pieces tied to famous athletes often rise in value, appealing to both investors and fans.
In Mbappé’s case, the watch may even become symbolic of a career milestone if he manages to win the Champions League while wearing Hublot branding.
Hublot CEO on the Meaning of Time in Football
Speaking about the release, Hublot CEO Julien Tornare emphasized the deeper connection between time, sport, and emotion:
“Football isn’t just a game, it’s a feeling. From the roar of the crowd to the silence before a penalty, every beat matters. And this watch is built to beat with you. Football has the power to unite, inspire and move us.”
This philosophy positions Hublot as more than just a watch brand—it’s a brand that measures moments, not just minutes.
Comparison with Previous Hublot Releases
Hublot’s Classic Fusion Chronograph UEFA Champions League Titanium is not the first football-themed release, but it is one of the best executed to date.
Euro 2024 Smartwatch – created just for Gareth Southgate and referees, including live match updates.
Big Bang Referee Watch (2018 World Cup) is a connected smartwatch that syncs with tournament statistics.
Previous Champions League editions were frequently in darker tones; the 2025 version is notable for its brilliant blue dial and tie-in with Mbappé.
This current release illustrates Hublot’s trend toward collector luxury items rather than strictly useful match instruments.
Potential Future Value
Collectors often ask whether such watches hold their value. Several factors suggest that Mbappé’s Champions League edition could become a sought-after investment:
- Limited production run (100 pieces) increases scarcity.
- Association with Mbappé during his Real Madrid era ties it to a potential historic career moment.
- Champions League branding ensures relevance for decades, as the tournament remains the pinnacle of club football.
While resale prices cannot be guaranteed, similar Hublot limited editions have fetched 20–30% above retail in secondary markets once sold out.
Beyond Mbappé: Luxury Watches in Football
Mbappé’s watch is the latest instalment in a long line of football and horology collaborations. Some famous examples are Cristiano Ronaldo’s collaboration with Jacob & Co., which features expensive, jewel-encrusted pieces.
Lionel Messi x Audemars Piguet features exquisite, modest designs that mirror Messi’s reserved attitude.
David Beckham x Tudor: classic vintage-inspired models with everlasting appeal.
Each collaboration represents both the business’s identity and the player’s personal brand narrative. For Mbappé, a young, dynamic, and ambitious forward, the bold yet elegant Hublot release makes perfect sense.
A Symbol of Ambition and Style
The Hublot x Kylian Mbappé Champions League Watch is more than simply a timepiece. It expresses ambition, exclusivity, and excitement for the game. With its titanium construction, bright blue dial, and star-ball design, the watch reflects both football’s enthusiasm and Hublot’s artistry.
Collectors value scarcity and prestige. For fans, it signifies their desire to capture the Champions League title. And for Mbappé, it may be the ultimate fortunate charm as he chases the one title missing from his illustrious career.
As luxury timepieces continue to find their way in football culture, this collaboration stands out as a defining release of 2025, combining two worlds where every second, goal, and beat counts.
