On November 30, 2023, in the vibrant city of PLANO, Texas, an alliance spanning several years between Lexus and Malbon Golf was unveiled just before the much-anticipated Malbon Mutiny Golf Invitational. Lexus, now standing as the exclusive automotive ally for Malbon Golf, will embark on a journey of collaboration, culminating in a distinctive Lexus x Malbon capsule collection, the introduction of a Malbon Golf-themed 2024 Lexus GX, and active participation by Lexus in the forthcoming Malbon Golf gatherings.
For over three decades, Lexus has strategically forged partnerships that resonate with fans of luxury, extending from the realms of fashion and design to ventures in the hospitality sector, exclusive culinary escapades, and engagements in sports. Firmly entrenched in the golf arena, Lexus endeavors to mirror the game’s evolution, targeting a younger, more varied demographic.
Vinay Shahani, the vice president of Lexus marketing, expressed delight at the inception of a new chapter in Lexus Golf alongside the Malbon Golf team. He remarked, “The Malbon Golf imprint has undeniably left an enduring imprint on the ethos and lifestyle of budding entrants to the golf sphere, and we eagerly anticipate their integration into the Lexus fold.”
Stephen Malbon, co-founder of Malbon Golf, echoed enthusiasm, emphasizing the shared dedication to ingenuity and ingenuity between Malbon and Lexus. He articulated, “The convergence of Malbon and Lexus epitomizes a mutual dedication to innovation and creativity, making our collaboration an organic progression. We are poised to leverage our collective expertise and forge new frontiers in golf.”
The highly anticipated Malbon Mutiny Golf Invitational is slated to commence on December 6, 2023, at the picturesque Miami Shores Golf Club in the sun-kissed locale of Miami, Florida.
About Lexus
Fueled by a genuine commitment to audacious design, visionary technology, and exhilarating performance, Lexus is the epitome of a luxury lifestyle brand, crafting extraordinary experiences for its discerning clientele. Embarking on its journey in 1989 with a duo of opulent sedans, Lexus pledged an unwavering pursuit of perfection. Since then, Lexus has curated an extensive portfolio to cater to the needs of luxury connoisseurs across more than 90 nations worldwide. Lexus vehicles are retailed in the United States through a network of 244 dealerships, offering an array of luxurious automobiles. With a lineup boasting eight models equipped with Lexus Hybrid Drive technology, Lexus remains at the forefront of the luxury hybrid segment. Lexus also offers nine F SPORT models, one F performance model, and one F variant. Upholding its status as a trailblazing brand, Lexus continues to anticipate the evolving demands of luxury consumers.
ABOUT MALBON GOLF
The ethos underpinning Malbon Golf is succinct yet profound: to ignite the passion for golf among today’s youth. Established in 2017 by the dynamic duo of Stephen and Erica Malbon, fervent proponents of both culture and golf, the brand embarked on its journey with a curated collection tailored for the modern man seeking versatile golf attire suitable for both on-course endeavors and casual wear. Since its inception, the visionary couple has spearheaded a movement advocating for golf as a lifestyle, fostering collaborations with renowned global brands and cultivating a community of like-minded individuals who share a collective vision for the future of the sport. Today, Malbon Golf boasts an expansive array of limited-edition apparel, footwear, and accessories, redefining conventional norms and appealing to enthusiasts of all ages. With an unwavering commitment to infusing fresh perspectives and fostering accessibility, Malbon Golf aims to revolutionize the sport. The brand’s offerings are available throughout the United States and Korea via e-commerce platforms and select top-tier retailers.
