Courtesy: Lexus

LEXUS SIGNS WILL ZALATORIS TO GOLF AMBASSADOR PROGRAM

By Antonio Perez

Tee off into a new era of partnership as Lexus, renowned for its luxury automobiles, drives into the world of golf by signing rising star Will Zalatoris to its prestigious Golf Ambassador Program. Join us as we explore this exciting collaboration between Lexus and one of golf's most promising talents, marking a significant milestone in the brand's commitment to excellence on and off the course.

Key Takeaways

Lexus' decision to sign Will Zalatoris to its Golf Ambassador Program underscores the brand's dedication to aligning itself with top-tier talent across various fields. Zalatoris' rising status as a standout player in the world of golf brings a fresh perspective to Lexus' commitment to excellence and performance.
Both Lexus and Will Zalatoris embody a dedication to precision, innovation, and performance excellence. This shared ethos forms the foundation of their partnership, as they collaborate to elevate the golfing experience and inspire enthusiasts around the globe.
As a Golf Ambassador for Lexus, Will Zalatoris will serve as a brand representative, showcasing Lexus' commitment to luxury, craftsmanship, and innovation both on and off the golf course. His alignment with Lexus' values and vision for the future strengthens the brand's presence in the golfing community.

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Lexus is thrilled to announce the addition of Dallas-based Will Zalatoris to its decorated roster of golf champions. The partnership begins today ahead of the PLAYERS Championship at TPC Sawgrass in Ponte Vedra, Florida.

Lexus continues to double down on its commitment to golf. The brand mirrors the direction of the game, aiming to reach a younger, more diverse audience. In addition to the ambassador program, Lexus’ strategic golf partnership strategy focuses on opportunities that reach key brand audiences through integrations in the golf lifestyle space, including a recent announcement as the official automotive partner of Malbon Golf.

“Lexus planted its roots in Texas in 2014, so we’re excited to partner with Will Zalatoris, a world-class golfer in our own backyard,” said Kevin Higgins, general manager, Lexus marketing. “With each addition to our golf ambassador roster, we’re breathing new life into the Lexus golf program, and we’re excited for Will to introduce the Lexus brand to new audiences and young people around the world.”

“As a Lexus owner and fan of the brand, I’m honored to partner with Lexus and be a part of their roster of golf champions,” said Will Zalatoris. “I’m so excited to represent a world-class brand so close to home and I can’t wait to get the all-new GX when it arrives.”

Will Zalatoris grew up in San Francisco, California, where he honed his golf game at the California Golf Club. In 2014, Zalatoris won the US Junior Amateur and continued on to play collegiate golf at Wake Forest University. While at Wake Forest, Will was named First-Team All-American, a Walker Cup team member, and ACC Player of the Year.

Will turned professional in 2018 and has taken the fast-track up the world golf rankings ever since, moving from outside the top 2000 to inside the top 50 within just a few years. Zalatoris completed his first full season on the PGA tour in 2021, securing eight top-10 finishes, including a notable second-place finish at the Masters. Following that success, Zalatoris was named PGA TOUR Rookie of the Year. In 2022, he earned his first PGA TOUR victory at the FedEx St. Jude Championship at TPC Southwind. This season, Will has built incredible momentum with several top finishes and recently secured a spot in the Open Championship this summer at Royal Troon. He lives in Dallas, Texas.

Zalatoris tees off at THE PLAYERS Championship on Thursday, March 14.