Courtesy: Luca Delfino

Luca Delfino appointed new global Chief Commercial Officer at Maserati.

By Dora Fagan

Dive into Maserati’s latest strategic move as Luca Delfino takes the helm as the new global Chief Commercial Officer, shaping the brand’s future.

Key Takeaways
  • Explore the implications of Luca Delfino‚Äôs appointment and his vision for Maserati‚Äôs commercial strategy on a global scale.
  • Learn how Delfino‚Äôs expertise will drive Maserati‚Äôs growth in existing markets and expansion into new territories.
  • Discover how Maserati aims to enhance its market position and strengthen its commercial operations under Delfino‚Äôs leadership.

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In a recent announcement on January 24, 2024, Luca Delfino assumed the prestigious global Chief Commercial Officer role at Maserati. This appointment follows the introduction of the new global Chief Marketing Officer earlier in the month, signaling a notable change in the leadership team at the esteemed House of the Trident. An Italian executive, Delfino transitioned to this position after a successful tenure as managing director for the EMEA Region, which spanned nearly three years.

Delfino’s association with Maserati dates back to 2007 when he joined the renowned luxury brand as the Aftersales Business Manager for the Middle East, Africa, and European Markets. His journey within the company has been marked by significant career progression, occupying pivotal roles of increasing responsibility over the years.

Courtesy: Maserati

His professional trajectory has afforded him extensive exposure to diverse markets within the Maserati ecosystem, enriching the company’s collective knowledge and contributing to its prominence in the luxury automotive realm. Noteworthy roles held by Delfino include Regional Aftersales Manager for the Middle East/Africa, After Sales Director for USA/Canada, General Manager for the Middle East & Africa, Sales and Product Director for the Middle East, APAC, Africa & India, and Managing Director for the Asia Pacific region (excluding China). Additionally, he has overseen the Global Personalization “Fuoriserie” and Classic “Classiche” programs.

With his appointment as the Chief Commercial Officer at Maserati, Maserati’s leadership team gains a seasoned professional adept at navigating the evolving landscape of the automotive industry, particularly amidst the brand’s transition towards electrification.

Courtesy: Luca Delfino

Davide Grasso, CEO of Maserati, expressed confidence in Delfino’s capabilities, highlighting his integral role in steering the company toward success amidst industry challenges and opportunities. Delfino reciprocated the sentiment, emphasizing his deep-rooted connection to the Maserati family and expressing gratitude for his trust as the brand embarks on a new chapter.

Maserati S.p.A., renowned for its distinctive range of vehicles synonymous with style, technology, and exclusivity, continues to set global benchmarks. The brand’s legacy is upheld by iconic models such as the Quattroporte flagship, the Ghibli sports sedan, the Levante SUV, and the recently introduced Grecale SUV. These vehicles embody Maserati’s commitment to excellence, boasting premium materials and cutting-edge technology. The lineup includes hybrid, petrol, and electric powertrains, with plans to transition entirely to electric vehicles by 2030.

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‚ÄúI am honored to join Maserati as the new global Chief Commercial Officer, and I am committed to driving the brand‚Äôs commercial success to new heights.‚ÄĚ