From January 19 to 21, 2026, Milan will host the seventh edition of LVMH Watch Week.
This prestigious event will bring together nine Maisons from the LVMH Group, each presenting their latest watchmaking creations. The participating Maisons will unveil innovations and demonstrate their savoir-faire to an audience of international journalists, clients, and retailers.
Following several notable editions held in key global markets, LVMH has selected Italy as the setting for this annual gathering. Now firmly established as a major moment in the watchmaking calendar, LVMH Watch Week 2026 will unite the following Maisons in Milan: Bvlgari Horlogerie, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co., and Zenith.
Jean-Christophe Babin, CEO of the LVMH Watch Division and CEO of Bvlgari, states that the seventh edition of LVMH Watch Week will provide renewed momentum for this essential fine watchmaking event. Held early in the year, the gathering allows the Group to present brand-new creations to partners, journalists, and clients. For 2026, significant novelties and exceptional timepieces are planned across all participating Maisons, united by the Group’s shared creative passion despite their diversity and complementarity.
This seventh edition of LVMH Watch Week highlights the strong creative dynamism of LVMH’s watchmaking division.
