Introduction
The launch of the new Macron Activewear collection for Automobili Lamborghini marks the second collaboration between these two iconic Italian brands. Building on their partnership initiated last summer, this collection seamlessly merges innovation, functionality, and performance. Both Macron and Automobili Lamborghini, headquartered just 30 km apart in Italy, share a passion for excellence and creativity, making this collaboration a natural fit. The collection offers cutting-edge fitness and running sportswear for men and women, celebrating bold design and technical sophistication.
The Activewear collection stands out for its innovative use of high-quality technical fabrics, ensuring optimal comfort and freedom of movement for athletes and fitness enthusiasts. Inspired by Lamborghini’s distinctive style, the collection takes cues from four iconic Lamborghini colors—Apodis Orange, Vathys Blue, Turbine Green, and Pasifae Violet—while incorporating embossed hexagonal graphics reminiscent of Lamborghini’s signature car seat designs.
The men’s collection features standout pieces like a sleek black rain jacket with Apodis Orange accents, a coordinating turtleneck sweater, and a Turbine Green hoodie. T-shirts and sleeveless tank tops incorporate all four colors, crafted from soft jacquard and zephyr softlock fabrics for lightweight comfort. The collection is completed with versatile shorts and long trousers designed for both functionality and style.
The women’s collection embraces a black and Pasifae Violet color scheme throughout its lineup, which includes rain jackets, t-shirts, bras, shorts, and leggings. Embossed hexagonal patterns tie the collection together, echoing the luxury and precision of Lamborghini’s interior design.
Macron’s CEO, Gianluca Pavanello, expressed enthusiasm about the partnership, stating:
“This collaboration embodies the fusion of two Italian icons—Macron’s technical expertise and Lamborghini’s bold design ethos. Together, we’ve created a collection that represents performance and innovation at its best.”
An Automobili Lamborghini spokesperson added:
“Our shared passion for pushing boundaries is evident in this collection, blending sporty functionality with Lamborghini’s unmistakable aesthetic.”
The collection reflects meticulous attention to detail and Italian craftsmanship. Each piece is adorned with subtle yet powerful branding, including Macron Hero and Automobili Lamborghini logos on sleeves, thighs, or backneck areas. The embossed hexagonal graphics, tone-on-tone with the fabrics, offer a refined nod to Lamborghini’s design language.
The color palette—featuring bold shades like Turbine Green and Pasifae Violet—enhances the collection’s sporty yet luxurious appeal. Lightweight and breathable materials such as jacquard and zephyr soft lock ensure the garments are as practical as they are stylish, catering to athletes and casual wearers alike.
The Macron-Automobili Lamborghini Activewear collection is a celebration of Italian excellence, merging Macron’s technical innovation with Lamborghini’s bold design language. This exclusive line embodies a shared commitment to performance, style, and team spirit, making it a standout in the world of activewear.
The collection is available for purchase on the Macron website, the Lamborghini Store, and at the Automobili Lamborghini flagship store in Sant’Agata Bolognese. With its seamless blend of functionality and style, this collaboration sets a new standard for luxury activewear.
