Courtesy: Maserati

Maserati confirms commitment to 100% Engineered and Made in Italy strategic plan, focused on bold electrification and sustainable growth.

By Antonio Perez

Delve into Maserati‚Äôs unwavering dedication to its ‚ÄúEngineered and Made in Italy‚ÄĚ strategic plan, driving bold electrification and sustainable progress.

Key Takeaways
  • Explore how Maserati upholds its heritage of excellence through its commitment to engineering and manufacturing in Italy.
  • Learn about Maserati‚Äôs ambitious plans to integrate electrification into its vehicle lineup, shaping the future of automotive technology.
  • Discover how Maserati‚Äôs strategic plan prioritizes sustainability, aligning with global efforts to reduce environmental impact.

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In affirmation of its dedication to a strategic blueprint founded on complete Italian engineering and production, Maserati solidifies its stance on audacious electrification and sustainable expansion.

Modena, January 25th, 2024 ‚Äď Maserati, distinguished as the premier Italian luxury marque to pioneer the development and manufacture of entirely electric automobiles, steers towards a sustainable trajectory for enduring profitable advancement, underscored by unwavering brand integrity and ongoing product innovation. The entirety of Maserati’s lineup, catering to over 70 nations worldwide with an export ratio of 86%, is meticulously crafted, conceived, and fabricated in Italy, with Modena serving as the pulsating epicenter of the Trident’s legacy, a heritage entrenched at the historic facility on Viale Ciro Menotti for over eight decades.

Courtesy: Maserati

As an emblem of prowess in performance, innovation, design, quality, technology, and opulence, Maserati charts the course for the future of luxury mobility through a forward-looking strategy. It crafts an expansive product roadmap pivoted towards electrification and sustainable growth to mirror the aspirations of its clientele.

Courtesy: Maserati

Maserati, the sole luxury marque under the umbrella of Stellantis, buoyed by its commendable financial resurgence commencing in 2021, charts a robust operational paradigm. Projecting a trajectory towards an electrically charged future to bolster its preeminent stature in the luxury segment, Maserati upholds production volumes and profitable margins commensurate with its distinctive brand positioning.

Now more than ever, Maserati espouses the ethos of electric future mobility, undertaking comprehensive organizational realignments to heighten its competitiveness and surpass the expectations of the discerning luxury consumer. The enterprise headquartered in Modena has already embarked upon its foray into the new electric epoch by unveiling its maiden duo of Battery Electric Vehicles (BEV): the GranTurismo Folgore and Grecale Folgore (Folgore delineating Maserati’s all-electric range), presently available for purchase in Italian and EU markets. The GranTurismo Folgore, an emblematic stalwart of the marque, showcases avant-garde technological solutions derived from Formula E. With a lineage steeped in motorsport heritage and a legacy rooted in the crucible of unbridled competition, Maserati has stood as the vanguard of Italian brands in the Formula E circuit since 2023.

Courtesy: Maserati

The debut of the Maserati GranCabrio Folgore is imminent this year, following closely on the heels of its Internal Combustion Engine (ICE) counterpart. The journey towards bold electrification and sustainable growth will proceed with introducing the new MC20 Folgore in 2025, a novel large Electric-Utility Vehicle (E-UV) BEV in 2027, and the forthcoming iteration of the Quattroporte BEV in 2028.

The entire gamut of the marque’s extant and forthcoming models will continue to be meticulously conceived, developed, and fabricated in Italy. In a testament to the harmonious fusion of artisanal craftsmanship and cutting-edge innovation, Maserati reaffirms its allegiance to its origins: the hallowed precincts of Modena, presently the production nexus for the MC20 and MC20 Cielo, will soon accommodate the production of the Folgore variants of its most coveted super sports cars.

In a bid to ensure that its vehicles exude peerless elegance and distinctive nuances, the Modena facility will also house the “Atelier of the Fuoriserie Personalization Program,” dedicated to crafting bespoke Maserati creations. Substantial investments have already been earmarked for new infrastructure within the facility, along with specialized training sessions for personnel involved in the Fuoriserie Personalization Program.

At the historic enclave on Viale Ciro Menotti, the company’s Executive Leadership Team will collaborate closely with an agile, seasoned, and focused Maserati Engineering Team, comprising approximately 130 adept engineers and technicians, tasked with spearheading the development of both extant and forthcoming models. This cadre will operate in symbiosis with the Engine Laboratory (where the electric powertrains are conceived and subjected to rigorous testing), steering the marque towards loftier echelons of luxury positioning. This formidable assemblage will collectively chart the course for the Trident’s future, propelling the iconic marque to unprecedented zeniths befitting its storied legacy.

Maserati forms an integral component of the Stellantis “Dare Forward 2030” strategic blueprint unveiled on March 1st, 2022, occupying a pivotal perch within its overarching organizational framework. All forthcoming Maserati models will embrace electric powertrains, heralding a new era of innovation and performance, hallmarks synonymous with Maserati’s DNA: 2024 emerges as a seminal juncture in the marque’s evolutionary odyssey, especially amidst the vicissitudes and transformations confronting luxury marques in the global automotive domain.

Davide Grasso, Maserati’s CEO, articulates, “Propelled by the essence of our Modena roots, we are propelling full steam ahead to spearhead the electrification and sustainable revolution, with two of our iconic models already available in their 100% electric avatars, and another poised to debut this year. We are poised to offer our esteemed clientele the most potent Maseratis yet, pushing the boundaries of driving pleasure into uncharted territories. Anchored by our far-reaching strategic vision and blueprint, we aspire to etch an indelible imprint on the luxury landscape through unparalleled Italian manufacturing prowess, perpetually striving for distinctive excellence and fashioning our destiny with a bespoke business model that assures our patrons of superlative products embodying the essence of the Trident’s ethos.”

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‚ÄúMaserati remains steadfast in its commitment to Italian craftsmanship and sustainable growth, driving bold electrification into the future.‚ÄĚ