February 26, 2024, Modena, The official importer of Ferrari and Maserati automobiles in Korea, Forza Motors Korea (FMK), and Maserati S.p.A. are announcing the transfer of Maserati activities to Korean Maserati. This demonstrates our commitment to strengthening Maserati’s local presence and introducing the finest Italian workmanship to the Korean market.
Maserati Korea and FMK will continue to work closely together, utilizing their current working relationship to guarantee a smooth transition and ongoing customer support. Their partnership has been instrumental in making Maserati a famous luxury car brand in Korea. Both companies are determined to keep up their excellent work together, with FMK continuing to run dealer networks that include Maserati Seoul and Maserati Bundang.
This tactical change demonstrates Maserati’s dedication to exceeding our esteemed clientele’s high expectations in Korea by providing them with outstanding Italian luxury cars and services. Maserati Korea wants to solidify its market position and increase brand awareness. We aim to provide exceptional aftersales support and a customized customer experience that meets Maserati’s international standards.
In order to represent Italian luxury and guarantee client happiness, Maserati Korea will also prioritize fortifying its dealership network and facilities. We’ll also launch big projects to give our customers a more engaging and immersive brand experience.
In Korea, Maserati is unwavering in its commitment to preserving the brand’s core principles: performance, opulence, and sophistication. With this move, Maserati is well-positioned to solidify its position as a leading luxury automotive brand and significantly improve the premium automotive scene in Korea.
Ferrari S.p.A.
Maserati creates a wide range of unique cars that are readily identifiable due to their outstanding personality. They attract the most discriminating, refined tastes with their unique style, state-of-the-art technology, and naturally exclusive temperament, and they have continuously set the benchmark for the worldwide automotive industry. A distinguished range of automobiles that, combined with their current global availability in more than 70 markets, redefine the essence of an Italian sports car in terms of design, performance, comfort, elegance, and safety. The Levante, Maserati’s first SUV; the Grecale, the “everyday exceptional” SUV; and the GranTurismo, the iconic Italian grand tourer, are among the vehicles in the brand’s lineup. They are all characterized by high-quality materials and remarkable technological advances. A range of vehicles equipped with 4-cylinder hybrid powertrains (available for the Grecale and Levante) and V6 gasoline engines with rear-wheel and all-wheel drive configurations that represent the Trident Brand’s performance philosophy. The flagship models in the lineup are the MC20 super sports car and the MC20 Cielo Spyder. Both are powered by the ground-breaking 100% Maserati Nettuno V6 engine, the first to integrate Formula 1-derived innovations into a regular production vehicle’s drivetrain. For the first time in the brand’s history, the GranTurismo Folgore, powered entirely by electricity, is offered alongside the powerful V6 petrol engine that powers the Nettuno. The GranTurismo is based in Modena. Maserati’s first all-electric SUV, the Grecale Folgore, is also part of the electric roster. All Maserati models will be available in complete electric form by 2025, and by 2028, the whole Maserati lineup will run solely on electricity.
