Maserati GranCabrio
The esteemed Italian marque has enlisted director Marco Gentile to commemorate its novel convertible, synonymous with utmost liberation during driving escapades.
Modena, 18 March 2024 – In a bid to exalt the quintessentially Italian elegance and unrestrained ethos of GranCabrio, the latest offering from the marque tailored for those who crave vitality each day with the breeze as their companion, Maserati dedicates its very own homage to euphoria: “The revolutionary Maserati GranCabrio. A Salute to Bliss.”
A novel tempo with an accelerating pulse, a tune that synchronizes with a transcendent and immersive driving journey, complemented by visuals that exude exhilaration, merriment, and a yearning for aesthetics, all to stir the heart to rejoice and relish every moment to the utmost.
A portrayal of sheer nonchalance, a tribute to existence encapsulated in a concise yet potent visual presentation, the imaginative conception entrusted to the Naïve communications agency, subsequently brought to life by the Movie Magic production house and helmed by Marco Gentile. A globally recognized raconteur, former recipient of a Silver Lion at the Cannes Lions International Festival of Creativity in 2010 and creator of music videos and advertising campaigns for multinational clientele, Gentile envelops Maserati GranCabrio in the balmy, vibrant ambiance and awe-inspiring vistas of Salento, in Puglia. The locale and its splendid untainted panoramas and pockets of subtle and exclusive opulence embody the most authentic and characteristic Italian essence, speaking to the world in a manner unparalleled, with its unmistakable disposition that embodies the irresistibly joyous lifestyle of this nation.
Just as the essence of Maserati GranCabrio and of those who elect to occupy the driver’s seat of the Trident’s novel convertible, where refinement and prowess animate every sentiment and elevate them to a superior echelon.
“Sing like nobody’s eavesdropping. Embrace affection akin to never experiencing anguish. Dance as none observe. And navigate as if the pinnacle is yet to materialize,” is the maxim chosen to articulate Maserati’s sentiment in endeavors such as GranCabrio, a sports car adept at furnishing the utmost in comfort to relish every solitary mile of one’s existence.
The visual piece crafted for the recent unveiling of GranCabrio Trofeo – a jewel entirely crafted in Modena and a testament to the most comprehensive driving in the great expanse of nature – initiates with the symphony of the ocean waves: the force of nature promptly melds in an immersive crescendo with the roar of the Nettuno engine. Concurrently, the unmistakable chorus of the “Ode to Joy” emerges initially as a murmur as though on tiptoe, subsequently erupts into a rock rendition tailored specifically for Maserati GranCabrio, the backdrop for atmospheres of festivity, camaraderie, emancipation, and sheer revelry in the aesthetics enveloping us.
It is a symphony of sentiments and fervors in the most genuine Italian and Maserati fashion, urging to lead a life uniquely.
“The revolutionary Maserati GranCabrio. A Salute to Bliss” was unveiled on Monday afternoon on the marque’s official YouTube channel and is also accessible on all the marque’s primary digital platforms. Watch the visual presentation here.
Maserati S.p.A.
Maserati crafts a comprehensive array of distinctive automobiles, instantly discernible for their extraordinary persona. Thanks to their panache, technology, and inherently exclusive demeanor, they gratify the most discerning, exacting tastes and have perennially served as a benchmark for the global automotive sector. A legacy of triumphant automobiles, each redefining the essence of an Italian sports car in terms of design, performance, comfort, sophistication, and safety, presently accessible in over 70 markets globally. Maserati’s lineup comprises the Levante – the inaugural SUV crafted by Maserati, the Grecale, the “everyday exceptional” SUV, and the GranTurismo, the emblematic Italian grand tourer, all models distinguished by the utilization of premium materials and exemplary technical innovations. A range endowed with 4-cylinder hybrid powertrains – available for Grecale and Levante – and V6 gasoline engines, with rear-wheel and all-wheel drive configurations, embodying the performance DNA of the Trident Brand. The zenith of the range comprises the MC20 super sports car and the MC20 Cielo spyder, propelled by the revolutionary 100% Maserati Nettuno V6 engine, which integrates F1-derived technologies into the power unit of a standard production vehicle for the first time.
The new GranTurismo is offered with both the high-performance V6 gasoline engine, derived from the Nettuno and a fully electric variant: the GranTurismo Folgore, the maiden vehicle in the annals of the Modena-based marque to embrace this solution. The all-electric range currently encompasses the Grecale Folgore, Maserati’s inaugural all-electric SUV. By 2025, all Maserati models will be available in a fully electric iteration, and the entire Maserati lineup will transition to electric propulsion exclusively by 2028.
