In addition to selling the companyโs notebooks and other items, the 1,100-square-foot boutique in the former James A. Farley Post Office will have an artist studio. On Thursday, it is scheduled to be open to the public.
Milton Glaser, a graphic designer, created the stateโs slogan in 1976, and the store has designed an โI Love NYโ notebook to pay tribute to the artists in New York State. The original drawing he made on the back of the cab is part of the Museum of Modern Artโs permanent collection.
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There are three interactive sections in the Moleskine boutique. Customers may design their notebooks or planners at the customization center at the entryway.
After that is a library with gray concrete floors, wood bookcases, and black lacquered cabinets. Moleskineโs products, including writing instruments, writing sets, bags, and their recently announced partnership with the Californian graphite pencil manufacturer Blackwing, are available in that space.
In the back of the artistโs studio, Moleskine has set up a workstation with sculptural notebook screens that block the way.
According to Daniela Riccardi, CEO of Moleskine, โWe are very pleased to be opening this new flagship at Moynihan Stationโa very special boutique as it will also be a supportive space for artists and creatives, in keeping with the core Moleskine tenet of empowering human genius and creativity.โ โIโm sure people of all ages will fall in love with the gorgeous selection of Moleskine items and gifts that this boutique will offer.โ
According to Giuseppe Rizzo, president of Moleskine North America, โthe new Moleskine flagship boutique has an eye-catching design that matches the stationโs aesthetic.โ The stunning atmosphere that the stationโs architectural beauty creates supports the next generation of creative geniuses at Moleskine.
Through the end of January, the artist studio is home to SoMad, an independent art space run by female and queer people.
Conclusion
- Moleskine is set to open a 1,100-square-foot flagship boutique in the former James A. Farley Post Office, featuring an artist studio.
- The boutique includes interactive sections such as a customization center for designing notebooks and a library showcasing Moleskineโs products and collaborations, including a partnership with Blackwing.
- The artist studio within the boutique will host SoMad, an autonomous art space managed by female and queer individuals, until the end of January.
- Moleskineโs CEO, Daniela Riccardi, emphasizes the boutiqueโs role as a supportive space for artists and creatives, aligning with the brandโs focus on empowering human genius and creativity.