Piermont Brands launches Chica~Chida: Chica~Chida Peanut Butter Agave Spirit is a sensational new spirit that Piermont Brands is proud to present to the globe. Crafted in partnership with Caleb Pressley of Barstool Sports, this groundbreaking innovation is set to revolutionise the industry with its inventive spin on classic spirits.
Originating in Tequila, Mexico, Chica~Chida combines the taste of peanut butter extract with the essence of espadin agave to create an unconventionally delicious shot. This spirit is allergen-free and has an explosive flavour that will surprise and delight drinkers.
Piermont Brands launches Chica~Chida
Piermont Brands’ Sam Hirsch and Charles Sachs are deeply committed to promoting a chiller drinking culture. Chica-Chida is perceived by them as a defiance of the industry’s often heavy-handed vibe. They claim that by collaborating with Caleb Pressley, they have been able to change the story and encourage consumers to enjoy themselves without any pretension.
An industry veteran named Brian Axelrod acted as a go-between for Caleb Pressley and Piermont Brands. On a trip to Florida, Axelrod, a co-founder of Chica~Chida, introduced Pressley to the spirit, and the two hit it off immediately.
The legendary Caleb Pressley brings his trademark charm and hilarious sense of humour to the table. His talent as a writer and satirist has brought lightheartedness to often serious subjects. Pressley captivates audiences with his irreverent attitude and distinct perspective, putting a novel spin on current events and societal standards.
As Pressley enthusiastically describes Chica~Chida as “peanut butter, but better,” it’s clear that she loves the brand. He hopes that one day even his own children will be able to appreciate the spirit, highlighting how appealing it is to people of all ages.
Chica~Chida breaks away from the industry’s conventional seriousness and guarantees a shot experience unlike any other, whether you’re an experienced mixologist or just seeking something different.
Southern Glazer’s Wine and Spirits, a prominent distributor in the US, has teamed up with Chica~Chida to offer its distinctive spirit to customers. The brand’s expansion goals involve starting with SGWS areas in Florida and South Carolina.
So that everyone in New Jersey, the home of Piermont Brands, can enjoy this revolutionary energy, Chica~Chida is now available through Fedway Associates.
