In a world where the boundaries of luxury continue to expand, **Ultra by PLE**, a private, invite-only summit organized by **Private Luxury Events (PLE)**, is set to redefine indulgence. Dubbed more than just an event, this five-day gathering from **January 26–30, 2025**, at the iconic **Atlantis The Royal in Dubai** promises to challenge conventions, rewrite standards, and shape the future of ultra-luxury.
Taking place in one of the world’s most opulent destinations, this highly curated forum is designed to explore what luxury means in a modern, rapidly changing global landscape. Hosting a blend of industry visionaries, thought leaders, and innovators, Ultra by PLE is positioned as the definitive think tank for the future of ultra-luxury travel and hospitality.
### Elevating the Luxury Narrative
The 2025 Ultra by PLE aims to be much more than an assembly of ideas. Rather, it’s a stage for sparking transformative conversations—conversations that address **generational wealth shifts**, the rising demand for **experience-driven travel**, and the untapped potential of **emerging luxury markets**. Placed against the spectacular backdrop of Atlantis The Royal, with its world-class elegance and architectural grandeur, the event creates an atmosphere that not only fosters creativity but also highlights the convergence of innovation and indulgence.
Managing Director of PLE, **Christy Kuplic**, perfectly captured the summit’s vision: “Ultra by PLE gathers a diverse roster of industry luminaries who are laser-focused on exploring the future of luxury and experience-driven hospitality. The ideas shared here will be pivotal in reshaping our world.”
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### Panel Spotlights: Redefining Luxury Through Expertise
The summit’s agenda is packed with power-packed panels headlined by industry stalwarts poised to challenge perceptions and redefine priorities.
**Opening Panel: “The Making of Icons – From First Impressions to Lasting Impact”**
This highly anticipated session will set the tone for the summit, featuring speakers like **Mary Gostelow**, Founder of Girlahead & the Gostelow Report, **Kym Barter**, General Manager of Atlantis The Royal, and **Filip Boyen**, Global Ambassador for Forbes Travel Guide. Together, they’ll explore how luxury brands can surpass expectations and create lasting emotional connections. “True luxury isn’t just about glamour,” Boyen noted. “It’s about delivering emotional, meaningful connections that stay with guests long after their trip ends.”
**Closing Panel: “The Art of Authenticity – Defining Ultra-Luxury for a New Era”**
Rounding off the summit will be a conversation led by **Jenny Southan**, Founder and CEO of Globetrender, alongside **Dr. Naim Maadad**, Founder of Gateshospitality. The duo will delve into how brands can use authenticity and storytelling to forge impactful connections with travelers. “Ultra-luxury is rooted in the authenticity of the story we tell our guests,” said Dr. Maadad. “It’s about meaningful connection, not just extravagance.”
The 2025 summit places a strong emphasis on preparing for a new generation of luxury travelers. As **Millennial and Gen Z** consumers become the economic drivers of tomorrow, the industry faces a distinct shift in consumer expectations. These younger, experience-focused travelers prioritize immersive, bespoke experiences over material opulence. Understanding and addressing their unique desires is critical for brands that want to remain competitive in the future of luxury hospitality.
Another focal point is the untapped potential in **emerging markets**. As wealth expands across previously overlooked regions, new opportunities for ultra-luxury providers are coming to light. According to **Adam Sebba**, CEO of Luminaire, “Emerging markets will be pivotal to the next decade of growth in experiential luxury.”
At its core, Ultra by PLE is more than a single moment in time; it’s a platform for transformation. As luxury increasingly shifts from material extravagance to experiences that foster emotional connections, this event will serve as a launchpad for revolutionary ideas and strategies.
**Mary Gostelow**, one of the summit’s speakers, eloquently described this gathering as “a rare opportunity for the industry to come together and rethink what luxury can deliver.” These recalibrations are not just essential for staying relevant but also for creating meaningful legacies in an ever-evolving industry.
Held in the highly symbolic locale of Dubai, a nexus of innovation and elegance, **Atlantis The Royal**—known for its stunning architecture and refined hospitality—sets the perfect stage for Ultra by PLE to foster forward-looking discussions.
From industry icons to future-oriented leaders like **Britnie Faith Turner**, Founder of Aerial Group, this summit will feature a remarkable blend of thinkers and doers whose contributions are sure to leave a lasting imprint on the world of luxury.
