Toyota is foreseen to uphold its position as the foremost retail brand for the twelfth successive year. The sales of electrified Toyota motor, encompassing batteries, hybrids, plug-ins, and fuel cells, have witnessed a remarkable surge of 30 percent, constituting nearly one-third of the overall sales volume. With an extensive array of 26 electrified vehicle alternatives, Toyota leads among all automakers, promising further additions to its showrooms throughout 2024.
In PLANO, Texas, Toyota Motor North America (TMNA) disclosed its year-end 2023 U.S. sales, totaling 2,248,477 vehicles. This marks a surge of 6.6 percent in volume and 7.0 percent on a daily selling rate (DSR) basis compared to 2022.
The corporation reported a substantial upswing in U.S. fourth-quarter 2023 sales, reaching 619,661 vehicles, a 15.4 percent increase in volume, and an 18.5 percent rise on a DSR basis when juxtaposed with the fourth quarter of 2022. December 2023 witnessed a crescendo in sales, totaling 226,116 vehicles, signifying a 25.5 percent surge in volume and a 30.3 percent rise on a DSR basis compared to December 2022.
Jack Hollis, the executive vice president of Sales at TMNA, expounded, “Toyota’s multi-faceted approach to electrification gained momentum in 2023 with an expanded array of vehicle options tailored to accommodate our customers’ varied lifestyles and financial capabilities.” He added, “Our dedicated teams are diligently preparing for an exceptional 2024, poised to introduce 22 new, revamped, or exclusive vehicles to our showrooms, including an array of sedans and augmented electrified options, addressing the escalating demand from our discerning clientele. By the culmination of 2025, we aim to offer an electrified variant for every Toyota motor brand and Lexus model in the U.S.”
The current inventory at dealerships includes 26 electrified vehicles, spanning both the Toyota and Lexus brands, marking the highest tally among all automakers.
Electrified vehicle sales for 2023 reached 657,327 units, constituting 29.2 percent of the total sales volume.
Toyota is poised to retain its position as the top seller of passenger vehicles for the twelfth consecutive year and 20 out of the last 21 years.
December sales witnessed a 25.5 percent surge in volume.
Sales within the car division soared by 13.6 percent in December.
Truck division sales witnessed a remarkable surge of 39.0 percent in December.
Fourth quarter sales surged by 15.4 percent in volume.
Car division sales during the fourth quarter escalated by 8.5 percent in volume.
Truck sales during the fourth quarter witnessed an 18.4 percent increase in volume.
Electrified vehicle sales during the fourth quarter recorded an astounding 60.9 percent surge in volume.
Since 2021, TMNA has announced investments nearing $16 billion into its U.S. manufacturing operations to fortify electrification endeavors to meet burgeoning customer demands.
The successful implementation of its digital retail platforms, Smartpath for Toyota and Monogram for Lexus, continues to drive positive outcomes.
TMNA maintains the lowest incentives among full-line manufacturers.
Toyota Division:
electrified Toyota motor sales for 2023 totaled 565,800 units, representing 29.3 percent of the total sales volume.
The brand is anticipated to remain the leading retail brand for the twelfth consecutive year.
December witnessed a 17.7 percent surge in sales volume.
Car sales surged by 14.1 percent in December.
Truck sales witnessed a 19.3 percent escalation in December.
Electrified vehicle sales soared by 59.4 percent in December.
Fourth quarter division sales witnessed a 9.9 percent increase in volume.
Car sales during the fourth quarter escalated by 9.0 percent in volume.
During the fourth quarter, SUV sales witnessed a remarkable 17.7 percent surge in volume.
Truck sales during the fourth quarter recorded a 10.3 percent increase in volume.
Electrified vehicle sales during the fourth quarter witnessed a substantial 56.4 percent surge in volume.
The Corolla model is anticipated to secure its position as the leading compact car in America.
The Camry model is poised to retain its status as America’s number-one passenger car for the 22nd successive year.
The Tacoma model is anticipated to be the top small pickup in America for the 19th consecutive year.
The RAV4 model continues to reign as the best-selling SUV in the U.S. for the 7th successive year.
2023 marked the best-ever performance for several models, including the GR Corolla, Corolla Hybrid, Corolla Cross, Mirai, bZ4X, RAV4 Hybrid, Sequoia, and Tundra Hybrid.
Lexus Division:
Lexus recorded electrified vehicle sales of 91,527 units in 2023, representing 28.6 percent of the total sales volume.
The car division witnessed a 9.2 percent surge in sales volume in December.
Truck division sales recorded an exceptional surge of 120.8 percent in December.
Electrified vehicle sales in December soared by 97.0 percent.
Fourth quarter division sales witnessed a substantial 59.7 percent surge in volume.
Car sales during the fourth quarter witnessed a modest 4.4 percent increase in volume.
During the fourth quarter, truck sales witnessed a remarkable 80.1 percent surge in volume.
Electrified vehicle sales during the fourth quarter recorded a notable 94.1 percent surge in volume.
2023 marked the best-ever performance for various models, including total electrified vehicle sales, total LUVs, IS 500, NX Hybrid, NX Plug-in Hybrid, total NX, and RX Hybrid.
As of January 5, 2024, Toyota, listed on the NYSE under the ticker symbol TM, has entrenched itself as an integral part of the societal fabric in the U.S. for over six and a half decades. The brand remains steadfast in its commitment to propelling sustainable, forward-looking mobility through its Toyota and Lexus marques and extensive network of nearly 1,500 dealerships.
Toyota directly employs more than 49,000 individuals in the U.S., who have contributed to the conception, engineering, and assembly of over 33 million automobiles and trucks across its nine manufacturing facilities. By 2025, Toyota’s tenth plant in North Carolina will commence the production of automotive batteries for electrified vehicles. Boasting the largest fleet of electrified cars on the roads compared to any other automaker, Toyota currently offers a diverse lineup comprising 26 electrified options.
Through its Driving Possibilities initiative, the Toyota USA Foundation remains steadfast in its commitment to fostering innovative educational initiatives within historically underserved and diverse communities adjacent to the company’s 14 operational sites across the U.S.
