The first premium boxed wine company in the United States, Really Good Boxed Wine, is about to deliver its most ambitious offering: a 2019 Cabernet Sauvignon from Napa Valley’s renowned Oak Knoll District. This is more than just their most recent offering; it’s a daring declaration of innovation and an unafraid subversion of the status quo in the wine business.
This 26-month-old Cabernet Sauvignon was matured for 26 months in 33% new French oak barrels from an organic single vineyard. It embodies the terroir’s identity and the complexity and depth for which the area is renowned. Comparable Napa wines usually retail for $100 or more, but Really Good Boxed Wine sells its 3-liter box for $120, which comes out to only $30 for an equal regular bottle.
The founder and CEO, Jake Whitman, states, “This is an unmatched blend of quality and value, encased in the magic of the box.” “We are constantly thinking about how far we can push and elevate boxed wine, and now was the moment to release what stands as the benchmark of American wine, Napa Cab.” Whitman says, “The boxed format is superior to traditional bottles for the 97% of wine consumed within a year of purchase.” This would enable wine enthusiasts nationwide to enjoy Napa Valley’s genuine elegance.
COO Amy Troutmiller agrees, highlighting the broader ramifications of this announcement for the US wine market. “Hopefully, this wine will be a source of motivation and inclusivity. For far too long, many people have thought that excellent wine is scary or unachievable. As the environment evolves, we need to accept various formats and be open to younger, inquisitive drinkers. We are privileged to be pioneers in the premium wine box industry and recognize the gravity of this duty.”
The 2019 Cabernet Sauvignon was originally only accessible to Wine Club members due to its restricted supply. Joining the waitlist is advised for non-members. Releases from the waitlist will be made according to the registration order.
- Really Good Boxed Wine, the first premium boxed wine company in the U.S., is set to launch a 2019 Cabernet Sauvignon from Napa Valley’s Oak Knoll District, challenging traditional perceptions of boxed wine.
- Aged for 26 months in 33% new French oak barrels from an organic single vineyard, this Cabernet offers the complexity and depth characteristic of the region, with a 3-liter box priced at $120, equivalent to $30 per standard bottle.
- Founder and CEO Jake Whitman emphasizes the unmatched blend of quality and value in this release, positioning it as a benchmark for American wine, particularly Napa Cab, in a format he believes is superior for wines consumed within a year of purchase.
- COO Amy Troutmiller sees the release as a source of motivation and inclusivity in the wine market, challenging preconceptions about excellent wine and encouraging openness to various formats, especially among younger, inquisitive drinkers. The limited supply initially made it exclusive to Wine Club members, with non-members encouraged to join a waitlist for potential future releases.