French luxury giant LVMH’s investment arm, LVMH Luxury Ventures (LLV), has acquired a minority stake in Paris-based niche fragrance brand BDK Parfums, marking the maison’s first external investment since its founding in 2016. Financial terms of the deal were not disclosed.
Founded by David Benedek, BDK Parfums is known for scents like Gris Charnel and Rouge Smoking, and currently operates in around 45 countries, with France as its largest market followed by the United States and Germany.
BDK Parfums says the partnership with LLV will support its next chapter of growth, including the opening of new flagship stores and expanding its product range into candles, hair perfumes and home care, all while maintaining its creative independence.
According to LLV, the move aligns with its strategy of investing in high-potential luxury houses that retain unique identities. BDK joins a growing portfolio of niche labels backed by the fund.
