ORA Hospitality To Launch New Luxury Lifestyle Brand With 2027 Flagship Opening on Mykonos

ORA Hospitality is preparing to introduce a new ultra-luxury lifestyle brand, with its first flagship resort scheduled to open on the Greek island of Mykonos in May 2027. The €100 million development will overlook Kalo Livadi Bay, bringing together contemporary design, personalised service, wellness, and Mediterranean culture.

The brand, which has yet to be named, is the luxury hospitality division of global real estate developer ORA Developers. Its debut property will feature 93 accommodations, including 60 rooms, 28 suites, and five private villas, arranged in a village-style layout with sea views and outdoor spaces.

Designed by Rockwell Group, the resort will combine modern architecture with its natural surroundings through interconnected indoor and outdoor spaces. The development will also include four restaurants and bars, event facilities for up to 200 guests, and a 900-square-metre wellness centre dedicated to skincare, recovery, movement, and wellbeing.

A New Vision for Luxury Hospitality

ORA Hospitality aims to create a different kind of luxury experience, balancing exploration and social energy with opportunities for relaxation and renewal. Future properties under the brand are expected to integrate art, architecture, music, wellness, and local gastronomy, alongside partnerships with international names in food and beverage, lifestyle, and wellbeing.

Entrepreneur Naguib Sawiris, founder of ORA Developers, is personally overseeing the resort’s concept and design. Drawing on his longstanding connection to Mykonos, he wants the property to reflect the island’s character while offering a more peaceful alternative to its busier destinations.

ORA Hospitality To Launch New Luxury Lifestyle Brand With 2027 Flagship Opening on Mykonos

His involvement extends to details such as curated music playlists and artwork sourced from local artists, reinforcing the project’s emphasis on a sense of place.

Sawiris said the intention was to create a destination shaped by personal experiences, distinctive architecture, art, and attentive service rather than simply adding another international luxury hotel to the market. He also highlighted Mykonos’s combination of sea views, favourable weather, and vibrant atmosphere as central to the resort’s appeal.

The property is being developed for travellers who appreciate the island’s lively character but also want a restorative escape. Families and multigenerational groups are expected to be among its target guests, with an emphasis on spending time together and experiencing the destination at a slower pace.

Selective Global Expansion

The Mykonos resort will serve as the first property under ORA Hospitality’s new brand as the company develops a broader international portfolio. The group plans to pursue a selective expansion strategy, prioritising destinations where it believes it can build lasting businesses while creating value for guests, partners, and local communities.

ORA Hospitality is also behind Silversands Grenada and Silversands Beach House in the Caribbean, properties recognised for their design-led approach to luxury accommodation.

The new Mykonos development will extend that approach into the Mediterranean, combining hospitality, creative experiences, and wellness in a coastal setting.

Reservations for the resort are scheduled to open in January 2027, several months before its planned May debut.

With its focus on architecture, local culture, and personalised experiences, the project represents ORA Hospitality’s ambition to establish a distinctive presence in the global luxury travel market while offering a more relaxed interpretation of Mykonos.

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