Los Angeles-based fashion brand FRAME has reunited with Ritz Paris for the latest chapter of their ongoing collaboration, unveiling a campaign titled 24 Hours in Paris featuring musician and actress Charlotte Lawrence. The project combines contemporary fashion with the timeless elegance of the renowned Parisian hotel.
Photographed by Sam Hellmann, the campaign follows Lawrence through a cinematic day-to-night journey in Paris, documenting her experiences from arriving at the Ritz Paris to her final moments at Place Vendôme before returning to Los Angeles. Through a combination of documentary-style footage and still photography, the campaign captures quiet moments at the hotel, drives through the city, music sessions, spontaneous discoveries and late-night dancing.
The project continues FRAME’s campaign series, which explores the personal worlds and lifestyles of those who wear the brand, offering a glimpse of Paris through Lawrence’s perspective.
Lawrence said the collaboration felt like a natural fit, noting that she regularly wears FRAME and enjoys staying at the Ritz Paris. She recalled visiting the hotel earlier in the year while wearing the brand and ordering room service. Returning for the 24-hour campaign, she said, made for an enjoyable experience.
A Collection Blending Modern Style With Parisian Heritage
Charlotte Lawrence is featured in Frame’s new campaign in collaboration with Ritz Paris. Courtesy of Frame
The latest FRAME x Ritz Paris collection features ready-to-wear, denim and accessories inspired by the hotel’s distinctive identity. Combining FRAME’s relaxed approach to dressing with signature Ritz Paris details, the range includes statement outerwear, denim, leisurewear and accessories.
One of the key pieces is the Ritz Suede Smoking Jacket, presented in a rich tan shade with a relaxed silhouette, self-tie belt and Ritz Paris detailing. It is styled with the Ritz Cigarette, a low-rise, slim-fit denim design in dark indigo, featuring embroidered pockets and a removable gold charm chain decorated with hotel emblems.
The collection also introduces the Ritz Suede Varsity Jacket, finished with striped ribbed trim, alongside a silk varsity jacket and matching shorts. The silk pieces feature softly draped silhouettes, rich brown colorblocking and subtle gold accents.
Accessories and relaxed wardrobe staples round out the lineup. The Ritz Baseball Cap returns in light blue, beige and suede variations, while the unisex “If Found, Please Return to Ritz Paris” sweatshirts come in light blue and brown with tonal embroidery. Additional pieces include Ritz Velvet Slippers, a Ritz Satin Pajama Shirt and matching trousers, and a cashmere scarf.
Ritz Paris Boutique to Host Special Pop-Up
Charlotte Lawrence is featured in Frame’s new campaign in collaboration with Ritz Paris. Courtesy of Frame
To celebrate the campaign and collection, FRAME and Ritz Paris will take over the Ritz Paris Boutique in the hotel’s gallery at 15 Place Vendôme. Running from Friday through Sunday, the pop-up will showcase the complete collection alongside campaign imagery and other content.
Visitors will also have access to sweets from Ritz Paris Le Comptoir and a gift with purchase, available while supplies last.
With Lawrence at the center of the campaign, 24 Hours in Paris brings together FRAME’s contemporary California aesthetic and the heritage of the iconic Parisian hotel. The collaboration translates the experience of spending a day in Paris into a collection designed for travel, leisure and everyday dressing.
