Embarking upon the pinnacle of the competitive season of the Madden NFL 24 Championship Series (MCS) is the esteemed Ultimate Madden Bowl, heralded by none other than Lexus as its presenting collaborator. This extraordinary event commences its journey on January 30th at the illustrious EA Headquarters nestled in Redwood City, where 14 formidable Madden NFL virtuosos shall endeavor to secure their passage to the grand finale in Las Vegas, slated for February 9th. The culmination of this saga shall witness a thrilling showdown between the two ultimate contenders, set against the backdrop of the House of Blues, as part of the grand spectacle titled EA SPORTS™ Presents The Madden Bowl.
In a remarkable development, Lexus shall not only grace the occasion as the primary sponsor of this monumental Madden NFL esports extravaganza. Still, they shall also be bestowed with the prestigious honor of virtual naming rights to their very own Lexus Stadium within Madden NFL 24’s acclaimed Ultimate Team™ mode. This virtual coliseum shall seamlessly integrate Lexus into the immersive tapestry of MUT, a realm cherished by millions of players and enthusiasts. Furthermore, this multifaceted alliance shall see the newly unveiled 2024 Lexus GX making a prominent appearance at the climactic finale of the Ultimate Madden Bowl in Las Vegas.
Andrew Echanique, the Madden NFL Esports Commissioner at Electronic Arts, expressed profound excitement at the prospect of welcoming Lexus as the presenting partner for the Ultimate Madden Bowl. He lauded Lexus for sharing their unwavering dedication to excellence, envisioning a collaborative endeavor to deliver an unforgettable experience for ardent fans and spectators alike.
Lexus’s foray into MCS epitomizes a broader trend: Automotive stalwarts are increasingly investing in esports to forge connections with the burgeoning demographic of young gamers, many of whom are poised to embark upon their maiden automotive endeavors. Lexus, in its pioneering venture into this domain in 2019, endeavored to engage with aspiring young drivers on their turf.
Greg Kitzens, the General Manager of Lexus Marketing, emphasized the alignment of values between Lexus and MCS, underscoring the essence of innovation and performance that both entities embody. As anticipation mounts for a jubilant celebration of football fervor across the nation, Lexus eagerly lends its support to the finest Madden NFL athletes as they grace the hallowed grounds of Lexus Stadium.
Following an arduous journey featuring intense competition among thousands of contenders, 14 elite finalists shall converge upon the Bay Area to vie for supremacy at EA’s state-of-the-art esports broadcast facility from January 30th to February 1st. The crescendo of this epic saga shall culminate in the grand finale at EA SPORTS Presents The Madden Bowl in Vegas, where the two ultimate contenders shall vie for their share of the colossal USD 1 million prize pool whilst vying for the honor of donning the inaugural Championship ring crafted by Jostens, a revered purveyor of championship regalia across myriad professional sports leagues, including the illustrious Super Bowl.
In a meaningful addition to the festivities surrounding the Ultimate Madden Bowl, EA shall unveil the inaugural Positive Player Award for MCS. This prestigious accolade seeks to celebrate the exemplars of positivity within the MCS 24 community, with finalists including luminaries such as Greg “SL1M GHOST” Allen, Jonathan “JonBeast” Marquez, Dillan “PHICAM” Foust, and Gary “VADimes540” Hash II.
Electronic Arts (NASDAQ: EA) is at the forefront of global digital interactive entertainment. The company develops and disseminates games, content, and online services tailored for Internet-connected consoles, mobile devices, and personal computers.
In the fiscal year 2023, EA reported GAAP net revenue amounting to approximately $7.4 billion. Headquartered in Redwood City, California, EA commands acclaim for its portfolio of critically acclaimed, top-tier brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™, and F1®.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex Legends, The Sims, Titanfall, and Plants vs. Zombies are registered trademarks of Electronic Arts Inc. John Madden, NFL, and F1 are the intellectual property of their respective owners and are utilized herein under permission.
About Lexus
Driven by an unwavering passion for audacious design, visionary technology, and exhilarating performance, Lexus is a paragon of luxury lifestyle brands, curating extraordinary experiences for its discerning clientele. Embarking upon its odyssey in 1989 with two opulent sedans and an unyielding commitment to perfection, Lexus has since expanded its repertoire to cater to the discerning tastes of luxury connoisseurs in over 90 nations worldwide. In the United States, Lexus vehicles find representation through a network of 245 dealerships, offering an extensive lineup of luxury vehicles. With a lineup comprising seven models featuring Lexus Hybrid Drive, Lexus proudly leads the charge in luxury hybrid vehicles. Moreover, Lexus boasts an array of eight F SPORT models, one F performance model, and one F model. Driven by a steadfast resolve to be a harbinger of future trends for luxury patrons, Lexus epitomizes the essence of visionary brand identity
