Cambria Hotels, a modern, upmarket brand owned by Choice Hotels International, Inc. (NYSE: CHH), is quickly expanding across the Southwest and in areas where demand for travel and business is high. The Cambria Hotel Waco University Riverfront, a 130-room resort spanning four stories, is the eighth Cambria hotel to open in the Lone Star State. Other sites include McAllen, Plano, Richardson, Southlake, Austin Downtown, Austin Uptown, and Austin Airport. With Texas being one of the states with the quickest growth rate, Cambria Hotels seeks to provide contemporary, luxurious lodging in tourists’ preferred locations, providing a stimulating alternative for those wishing to explore the state.
With the launch of the new Cambria Hotel Waco University Riverfront, Indy Adenaw, senior vice president and general manager of upmarket at Choice Hotels, she expressed excitement about bringing Cambria’s distinctive offers and first-rate facilities to additional guests in the Lone Star State.
The newest Cambria is conveniently located at 110 South Martin Luther King Jr. Blvd. It has regionally inspired décor and design and luxury facilities, including elegant guest rooms with forward-thinking fixtures in terms of design, plenty of natural light, and luxurious bedding. The Bluetooth mirrors in the luxurious bathrooms with spa-inspired decor increase the experience for visitors.
In addition to a refreshing coffee and juice bar, the hotel offers sophisticated on-site dining with menus highlighting regional cuisines and local craft beer, wine, specialty cocktails, and to-go choices. Modern exercise facilities and versatile indoor and outdoor areas for business and leisure are also available to visitors. These areas include two courtyard pools, a hot tub, and an outdoor terrace.
With 7,000 square feet of elegant meeting and event space, the Cambria Hotel Waco University Riverfront can accommodate a variety of demands. These facilities include separate banquets, board, and wine rooms. Along with a mobile check-in option, the hotel also provides contemporary technological amenities, including the Cambria Contactless Concierge text message service for housekeeping requests, orders for meals to go, and more. The whole visitor experience is improved with free WiFi and other tech-friendly amenities.
This new resort is a part of Choice Privileges, the prestigious loyalty program, and other luxury properties. Members may accrue and use points at more than 7,000 hotels spread across a wide range of brands in 46 countries and territories. Cardholders may accrue points faster with the Choice Privileges Mastercard, even on regular expenditures like groceries and petrol.
Choice Hotels strongly emphasizes helping its franchisees by giving them exclusive, state-of-the-art cloud-based technologies, including Your Key to Profit, a mobile-friendly platform with profitability tools, the choice advantage property management system, and the choiceEDGE guest reservation platform. The most highly regarded educational program in the hospitality sector, Choice University, provides hotel owners with specialized, dynamic learning and growth tools to help them with everything from pre-opening to day-to-day operations.
With nearly 70 hotels in the works, the Cambria Hotel Waco University Riverfront joins the portfolio of over 68 Cambria hotels already in place across the United States in locations like Chicago, Los Angeles, New York, New Orleans, Portland, and Phoenix. It was developed by the award-winning hotel development company KB Hotels, LLC in central Texas.