The COVID-19 pandemic has rewritten the rules of travel in China. As global wanderlust took a backseat, a new trend emerged – the luxurious staycation. Rather than jetting off to far-flung destinations, many young and not-so-young vacationers are opting for weekends of opulence at hotels like Bulgari and Bellagio right in their own cities. These luxury brands have seized the opportunity, catering to travelers eager for relaxation and the full sensory experience.
The Pandemic’s Impact on Luxury Staycations
The pandemic imposed unprecedented constraints on travel, compelling Chinese citizens to explore new ways to enjoy their leisure time. This shift in lifestyle has seen a significant increase in demand for luxurious staycations, which has continued even as the pandemic has receded. The desire to focus on health, relaxation, and the simple joys of life is at the forefront of this trend. It’s no longer about where you go but the experience you have.
Embracing the Staycation Lifestyle
According to a 2023 report from Ctrip and the World Travel and Tourism Council (WTTC), staycations remain a popular choice for travelers in China. This new trend is particularly popular among millennials and Gen Z consumers who are seeking unique local experiences. They prioritize creating rituals and savoring their holidays. On the other end of the spectrum, older consumers are also embracing staycations as they prioritize health and wellness during short weekend getaways. Long gone are the days of hectic travel itineraries; these travelers prefer a more relaxed pace.
The Luxury of Bulgari and Bellagio Staycations
For those looking for a luxurious escape, Bulgari and Bellagio hotels offer an exquisite experience. These five-star hotels cost above $500 (3,700 RMB) per night on average, making them a favorite among well-heeled Chinese travelers, primarily from first-tier cities. A rich sensory experience awaits guests in these hotels, from personalized greetings to complimentary amenities like perfume, bath salts, candles, scarves, and pajamas. The emphasis is on creating a cozy yet luxurious environment. While staying, you can savor room service breakfasts, spa appointments, afternoon tea, and relaxing evenings. The Bulgari Hotel even offers La Mer facial spa treatments.
Art and culture have also become an integral part of this staycation experience. For instance, the Bellagio presents a unique art journey with over 1,000 works of art on display, effectively turning the hotel into an art museum. Guests can use their mobile phones to explore more about each artwork. Moreover, the hotel’s prime location provides panoramic views of Shanghai, including its iconic skyscrapers and architectural wonders, enhancing the overall experience.
In a world where travel has become more about experiences than destinations, luxury staycations in China are here to stay. Whether you’re a millennial seeking adventure or an older traveler prioritizing wellness, these homegrown getaways provide the perfect blend of relaxation and rejuvenation. So, why travel far when you can indulge in the lap of luxury right in your own city?
