Parfums A major partnership between the famous Parisian label under LVMH and the legendary Barbadian artist Rihanna has been unveiled with Christian Dior’s announcement that Rihanna will be the new ambassador for J’Adore. Through this collaboration, Rihanna’s inimitable style and global appeal will be infused into the classic scent.
J’Adore has been a beloved fragrance for women all over the globe since its inception twenty years ago, and Dior is thrilled to announce Rihanna as the face of the scent. The fashion house sees Rihanna as an icon whose amazing beauty and multidimensional talent capture the essence of J’Adore.
“I am honored and thrilled to represent J’Adore,” Rihanna said of her new job. She went on to say how much she has always loved the scent and how she thinks it means a lot to women. By being involved, she will be able to provide her own viewpoint on the scent story, one that is grounded in her femininity, creativity, and personal experience.
Rihanna will be the face of the new campaign, which will launch on September 1st and feature her in collaboration with Steven Klein, a longtime collaborator of hers. The campaign promises a compelling and innovative take on J’Adore’s charm.
Rihanna is a symbol of strong femininity, which is Dior’s trademark, according to Véronique Courtois, CEO of Parfums Christian Dior, who lauded her for joining the Dior family.
The famous tear-drop bottle, created by Herve Van der Straeten, houses the captivating scent of J’Adore, which debuted in 1999 and was was created by master perfumer Calice Becker. The fragrance combines bright notes of neroli and blood orange. The fragrance, which Oscar-winning actress Charlize Theron previously wore, symbolizes freedom and independence, which strikes a chord with Rihanna’s story of fearlessness and charisma.
Rihanna, a Barbadian native and world-renowned music superstar, debuted a fragrance line in 2011 but failed to garner much praise. Her forays into the cosmetics industry, especially Fenty Beauty, which is part of LVMH’s Kendo Brands, have been huge successes. With the help of the LVMH group, Rihanna’s lingerie line Savage X Fenty is thriving, even if her fashion label Fenty was shuttered during the pandemic.
J’Adore’s choice of Rihanna as its face is a watershed event, uniting Rihanna’s worldwide popularity with Dior’s history of sophistication and creativity. J’Adore is a classic representation of elegance and refinement in the fragrance industry, and this partnership highlights her influence across several sectors.
