In June of last year, Angelina Jolie declared that she was launching her clothing line, Atelier Jolie. She worked with Gabriela Hearst, the artistic director of Chloé, a French design business. A preview of Atelier Jolie’s first collection is shown here.

Atelier Jolie, Angelina’s apparel line, debuts

Since the beginning of her career in the 1980s, Angelina Jolie has left her imprint with iconic looks and performances despite her increasingly infrequent public and media appearances. The actress, a fashion symbol for many generations, is also a source of inspiration due to her worldwide obligations as a member of the United Nations High Commissioner for Refugees (UNHCR) for political and climate refugees.

These two loves have resulted in the creation of the distinctive brand Atelier Jolie. Even though the label has only been around for a few days, it already represents a revolution in a field that has been condemned for its detrimental effects on the environment and sectarian nature. The brand was created collaboratively, and instead of having a single artistic director, a group of creatives would oversee its design, taking cues from proposals provided by potential clients.

Anyone who would like to be included in this sizable group of designers may already submit their applications and ideas via the Atelier Jolie website. Since Angelina Jolie intends to build a team that will promote apprenticeships for immigrants and disadvantaged individuals, whose positions will be based purely on their skill sets, inclusivity and cooperation are essential ideas. Her dedication also includes producing clothing from leftover fabric, discarded stock, and repurposed materials. By the end of the year, New York-based Atelier Jolie, in partnership with a prominent fashion label, will present its debut collection.

Atelier Jolie and Chloé’s debut joint collection

Angelina Jolie and Gabriela Hearst promote principles that fit their respective companies well. Consequently, the two dedicated designers have teamed up to introduce Atelier Jolie’s debut capsule collection in association with Chloé.

“I believed in Angelina’s vision for Atelier Jolie as soon as I heard about it.” Her profound regard for the environment and the beauty of clothing design serve as a means of elevating others. I consider it an honor that Chloé will be the first partner of Atelier Jolie since we both have high standards for advancing humankind. That’s why Gabriela Hearst says, “I adore Angelina and Chloé so much.”

The Chloé x Atelier Jolie collection features exquisite, timeless pieces such as black velvet capes, babydoll dresses, lavaliere-collared shirts made of organic silk, and black three-piece suits made of wool gabardine. The collection combines flowing, feminine designs with sophisticated fabrics. An evening collection that pays homage to Angelina Jolie’s chic aesthetic and Chloé’s iconic items in a muted color scheme

Dedicated designer Gabriela Hearst at Chloé

Gabriela Hearst was appointed as Chloé’s creative director at the end of 2020, and in just three years, she completely changed the company. In contrast to the gradual and significant adjustments that many luxury and fashion firms have made over the past several years, the designer is moving quickly and efficiently to match Angelina Jolie’s dedication.

Although she utilized materials that the house’s previous creative directors had used to create her first Fall/Winter 2021–2022 collection, she has since been able to guarantee that 20% of her ready-to-wear is made by producers who are members of the World Fair Trade Organization. Chloé plans to sponsor various projects, including replanting mangroves in Myanmar, to offset the carbon emissions from her fashion presentations. She will also be introducing new sustainable suppliers down to the packaging.

October 2021 was the pinnacle of her dedication. The head of a fashion label in New York, a fashion designer, got the B Corp certification less than a year after her official appointment. This certification evaluates the fashion house’s social and environmental impact by asking 300 questions about its management, workforce, and environmental impact. Even if Gabriela Hearst departs from her role as creative director of Chloé, the partnership with Atelier Jolie will remain accessible in the first part of 2024.

As a result, the Chloé x Atelier Jolie collection uses at least 80% low-impact materials—a more significant proportion than any other collection from the B Corp house—and 50% of its components are produced by businesses with Fair Trade certification. It also gains from collaborations with Akanjo, a Fair-Trade social company dedicated to educating and advancing artisans located in Madagascar, and La Fabrique Nomade, a Paris-based initiative that supports the professional integration of French-speaking artisans who are refugees.